LSH Auto is seeking a talented and dynamic Digital Marketing Executive to join our innovative marketing team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and enhance customer engagement across various online channels. This is an exciting opportunity to play a key role in driving our digital strategy in the automotive sector.
Hours - 40
Competitive Salary
Responsibilities
- Ecommerce Growth: Share your knowledge and advice to develop and execute strategies to drive online sales and aftersales growth, focusing on customer acquisition, retention, and conversion optimisation. Keeping our online presence and websites up to date with strong SEO and PPC knowledge
- Digital Marketing Strategy: Collaborate with the HOM to create and implement comprehensive digital marketing strategies across all channels to benefit all departments across the business
- Work closely with our Dealer Management System (DMS) and other key partners to develop a thorough understanding of the data, data feeds, integrations and reporting
- Cross-Channel Marketing: Coordinate marketing efforts across all channels to ensure a cohesive and effective brand presence, including paid campaigns such as PPC & Meta
- Analytics & Reporting: Monitor, analyse, and report on key performance metrics, using data to inform decision-making and optimise marketing campaigns
- Campaign Management: Oversee the planning, execution, and performance of marketing campaigns across digital and traditional channels. Drive retention and lead generation through wider marketing campaigns such as PPC & Meta
- Budget Management: Assist in managing the marketing budget, ensuring effective allocation of resources to maximize ROI
- Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies
- Content Oversight: Ensure that all marketing content is consistent with the Business's voice, tone, and values, and resonates with our target audiences
Requirements
- Proven experience in a digital marketing role, preferably within the automotive industry
- Strong understanding of digital marketing techniques, including SEO, PPC, email marketing, and social media strategies
- Excellent written and verbal communication skills
- Proficiency in using digital marketing tools, analytics software, and content management systems
- Ability to work independently and as part of a team in a fast-paced environment
- Creative thinking and problem-solving skills are essential
Benefits
Benefits Include:
Colleague Referral Scheme (£500 - £1000)
- A range of Mercedes Benz training and leadership programmes
- Platinum Plus Rewards Scheme
- Colleague Car Purchase Scheme
- Eye care Vouchers
- Life Assurance (4 x annual salary)
- 31 days holiday (including bank holidays), rising to 38 days with length of service
- Wellbeing Support
- Company Pension
