Region
Support - Marketing & Communications
Package
25 days annual leave (plus bank holidays) Day off on your birthday Discretionary bonus scheme Pension – matched up to 8% Life Assurance Season ticket loans Cycle to work scheme Gym discounts Discounts & Offers
Job category/type
Marketing and Communications
iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet.
Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day.
iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer.
The Junior Copy and Content Writer will support the Copy and Content Manager in fulfilling iQ’s copy requirements. This role involves writing engaging copy that is consistent, on-brand, and supports income generation via offline and online platforms. The Junior Copy and Content Writer will ensure all copy aligns with iQ’s tone of voice and brand personality, with clear marketing objectives to engage, retain, attract, and convert potential customers.
Key Responsibilities:
- Write copy to engage current and potential iQ residents and stakeholders involved in the purchase decision-making process.
- Generate and adapt copy for various collateral, including leaflets, brochures, adverts, and posters.
- Create digital and content marketing copy, including engagement and marketing emails, online banners, blogs, and other content marketing forms.
- Continuously review and fine-tune copy to ensure high engagement and conversion levels,including reviewing, writing, and editing copy for the web.
- Ensure online copy is SEO-friendly and includes relevant keywords.
- Write online copy using techniques such as writing for the scanning eye, using the F pattern, and crafting subject lines that guarantee email opens.
- Write copy for specific online platforms, such as the iQ website, resident app, booking portal, andsocial media channels
- Develop copy considering different stages of the customer journey, encouraging movement
- through the sales pipeline from warm lead to repeat customer and brand advocate
- Assist in developing and educating others on the iQ tone of voice
- Support the Studio and Content team in creating, editing, adapting and implementing engagement plans and content decks
- Ensure iQ’s copy and tone of voice are consistent across all media, marketing collateral, and internal documents for both internal and external audiences
- Serve as a brand expert and resource representing the MarComms team in cross-departmental brand team meetings
Skills and Experience:
- Highly creative with a natural flair for writing and the ability to produce original copy quickly for all iQ’s marketing channels.
- Strong commercial acumen with experience responding to briefs and writing copy to generate sales.
- Experience in a multi-channel marketing environment.
- Attention to detail with excellent grammar and punctuation.
- Ability to manage multiple priorities with strong organizational and project management skills
We operate a hybrid working model with 3 days in the office and 2 days working from home.
iQ is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful
Ready to feel like you've got the best job ever? Apply today
and find out what it's really like to work at iQ!
