Marketing Manager UK
Job Description:
Marketing Manager UK
Brighton or London - flexible, hybrid - 1 - 2 days per week in the office
Permanent
Full Time (35 hours per week)
Salary £60K - £70K depending on experience + bonus + benefits
We make health happen
You'll be the senior B2B marketing partner in region and take ownership for creating and delivering the go-to-market strategy and plan across UK markets.
You'll execute a wide variety of go-to-market caigns and initiatives to build awareness of our products and services within our target audience and help position us as a thought leader to maximise profitable commercial growth.
How you'll help us make health happen
- Turn business objectives into an effective and measurable marketing strategy and plan to help the business achieve its commercial goals B2B channels.
- Identify and build opportunities and platforms that align with the global brand strategy.
- Effective budget management to support the marketing plan, allocate funds optimally, deliver best results without overspending and maintain a balanced investment-to-return ratio. Constantly analysing spend and recommending changes as necessary.
- Be responsible for the output and performance of our content and creative from appointed PR and creative agencies.
- Use a variety of tactics and platforms to support demand generation and content building to drive brand awareness and pipeline growth.
- Support the B2B sales team with collateral and content to help them convert more prospects.
- Tailor messaging and creative assets for all markets across UK
- Understand Bupa Global and partner brand guidelines and own all financial promotions (banners, web pages etc) for annual regulatory review.
- Ensure marketing and sales activities are connected, workflows are set up and caign strategy is personalised through content creation, personas and brand experience.
- Own and lead delivery of marketing reports to provide updates and analysis around ROI against various key performance indicators (KPIs) across UK markets. Convey insights and findings to senior management.
- Work closely with wider marketing and digital teams and sales and compliance stakeholders, fostering an environment where strategies are tested, and innovative ideas are brought to life.
- Manage and develop 1 direct report
You
- Significant, impressive experience as a Senior Marketing Manager in a B2B, Account-based role
- Broad experience of using multiple channels, online, offline, events, sponsorships and PR.
- Track record of paid spend optimisation across UK and channels with budgets in excess of c.£1M.
- Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth.
- Excellent written and verbal communication skills with the ability to present at executive leadership level and inspire a team.
- Experience managing external agencies for creative, media, PR and events
- Budget management experience.
- Strong collaboration skills, working seamlessly with diverse teams globally.
- Knowledge of International Private Medical Insurance would be great
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
You'll receive the following benefits and more:
- 25 days holiday, increasing through length of service, with option to buy or sell.
- Bupa health insurance as a benefit in kind
- Annual performance-based bonus 10%
- An enhanced pension plan and life insurance
- Various other benefits and online discounts
Bupa Global
We're the premium health insurance arm of. Established in 1971, it provides individuals, small businesses and corporate customers international coverage with products and services so they can access the healthcare they need, when they need it, whether at home or when studying, living, travelling or working abroad. With a multilingual team of advisers, Bupa Global serves customers across the globe and can provide access to c.1.7m medical providers on a direct settlement basis. Offices are in London and Brighton (UK), Miami and Philadelphia (USA), Dublin (Ireland), Cairo (Egypt), Dubai (UAE), and Hong Kong (China) as well as regional offices in Mainland China and Singapore.
Why Bupa?
We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to "Be you at Bupa", we chion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
If you require information regarding this role in an alternative format please email:
Time Type:
Full time
Job Area:
Commercial & Analytics
Locations:
Victory House, Brighton
Employee mentoring programme, Financial planning services, Additional leave, Free flu jabs, Discounted or free food, Gym membership, Paid volunteer time, Private medical insurance, Company pension, Referral programme, Health & wellbeing programme, Private dental insurance, Cycle to work scheme
