We are the leading Asian-inspired quick-service retail and grocery brand with over 80 restaurants
across the UK, Belgium, and France, and a growing wholesale business across Europe and beyond.
Our renowned delicious food made fresh in every restaurant, every day, has made itsu a top choice
for healthy eating.
In addition to our restaurants, itsu [grocery] offers a range of high-quality Asian-inspired foods
available online and in supermarkets. We are excited to be one of the leading brands in this specific
group and have ambitious plans for continued growth both domestically and globally.
With its best-in-class-food, latest technology, innovation, and talented workforce, itsu is the future
of fast food.
this is the job
You are a social-obsessed superstar, working alongside the Head of Marketing for both restaurant
& grocery businesses, to develop & review the social media strategy in line with business objectives
& the latest industry trends.
As our in-house content creator you’ll film, edit, and post industry leading social content on
Instagram for both our innovative restaurant, and fast-growing grocery business.
You’ll also work alongside our TikTok agency to brief, review and approve TikTok content.
You will be the voice of the brand, engaging with our followers on our social media platforms and
occasionally via our customer communications portal.
It’s an exciting, diverse role with loads of room for growth & development. One day you might be
filming an exciting new restaurant dish, the next you could be creating & shooting a delicious recipe
video with an itsu grocery product.
You’ll have your finger on the pulse when it comes to the latest trends and innovation in both the
food and social media space & you’ll be totally passionate about growing the presence of our brand
on social.
skill and responsibility overview
- Plan, create, edit & measure beautiful, industry leading content for itsu restaurant & Grocery
- Create & film craveable recipes that resonate with our audience & champion NPD
- Work with Head of Marketing for restaurant & grocery to develop & review strategy
- Day-to-day lead on managing agency partners including but not limited to Lasting Lemons
- Budget management for all social media activity, ensuring activity doesn’t exceed budget
- Generate monthly reports on social media performance, including key metrics, insights, and recommendations for improvement.
- Assist in the creation and maintenance of monthly content calendars to ensure consistent and timely delivery of content.
- Proficient in creating & editing video content using video editing tools and software, such as
- CapCut, Final Cut Pro and Canva
Perks And Benefits
- A competitive salary
- Flexible working, which consists of 1 day a week working from home, flexible working hours, and up to 2 weeks a year working from abroad.
- Generous time off allowances, which include up to 34 days holiday
- Free breakfast and snacks available every day
- A free itsu lunch whenever you are in the office and 50% off in all stores, for when you are not.
- We cover a variety of different benefits such as physical, mental, financial, environmental and social wellbeing.
- An array of business events and socials throughout the year.
you put people at the heart of everything you do by displaying the 4 itsu qualities:
- I take pride [in what I do]
- I genuinely care [for people]
- I want to grow [myself & others]
- I build trust [around me]
This job description is not an exhausted list of your duties, you will be expected to perform different
tasks as and when needed by the business, and you role will change and evolve as the business
does.
