Well+ Marketing Manager
Job Description:
Marketing Manager - Well+
Salford Quays
Hybrid (WFH up to 3 days per week)
Permanent
Full Time 37.5 hours per week
£50,500 - £60,000 + 10% Management Bonus Scheme + fantastic benefits
We consider all types of flexibility, including locations, hours and working patterns.
We make health happen
This is an exciting new role, created to drive and build our new digital healthcare subscription product, Well+ to become a mass market product. Working with the Head of Consumer Marketing, this individual will live and breathe the new product and most importantly the target audience. The individual will need to be driven, resilient, up for a challenge and bursting with ideas. Experience of working in a new business marketing role would be preferable, as well as a robust understanding of paid media across all GTM channels. Experience of launching a new product to market, and app/lifestyle marketing experience would also be desirable.
How you'll help us make health happen:
- Creating, developing and implementing a strategic marketing plan to support Well+ business growth and profitability of our direct and Intermediated Consumer Well+ customer base.
- Creating, developing and implementing a marketing plan to drive our ambition of growth for Well+.
- Using our marketing caigns to differentiate and set Bupa apart from our competition to deliver long term sustainable advantage in the in the health and wellbeing industry.
- Developing a Marketing Exec to deliver industry recognised marketing excellence.
- Understanding and developing our customer segmentation, and managing the audience targeting through media to avoid cannibalisation.
- Being the voice of the Well+ customer within Bupa, and working closely with digital development teams to create and deliver a backlog to deliver ongoing improvements to the Well+ customer journey.
Key Skills / Qualifications needed for this role:
- Substantial experience in a marketing and communications role
- Experience of marketing strategy development and implementation across the full marketing mix within a complex organisation. From brand awareness, preference and conversion with strong ability across all areas.
- Experience of people management and leading a high performing team.
- Experience of developing integrated, audience-centric caigns.
- Experience of commissioning and working with agencies.
- Experience of supporting the delivery of complex communications plans.
- Ability to lead and deliver multiple high-profile projects at pace without support.
- Ability to effectively oversee delivery work under tight deadlines, whilst simultaneously managing strategic projects independently.
- Strong organisational skills, project management and a keen attention to detail.
- Proven experience of building and maintaining strong, long lasting customer relationships.
- Excellent oral and written communications skills.
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
- 25 days holiday, increasing through length of service, with option to buy or sell
- Bupa health insurance as a benefit in kind
- 10% Management Bonus Scheme
- An enhanced pension plan and life insurance
- Onsite gyms or local discounts where no onsite gym available
- Various other benefits and online discounts
Why Bupa?
We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to "Be you at Bupa", we chion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
If you require information regarding this role in an alternative format please email:
Time Type:
Full time
Job Area:
Locations:
Bupa Place
Paid volunteer time, Employee mentoring programme, Private medical insurance, Financial planning services, Cycle to work scheme, Company pension, Gym membership, Referral programme, Free flu jabs, Health & wellbeing programme, Discounted or free food, Private dental insurance, Additional leave
