Senior PPC Executive (Digital Marketing)
Job Description:
Senior PPC Executive (Digital Marketing)
Bupa Place, Salford Quays M50 3SP hybrid - 2 days per week in the office
Permanent
Full Time (37.5 hours per week)
Salary circa £30K - £36K depending on experience
We consider all types of flexibility wherever possible, including locations, hours and working patterns.
We make health happen
You'll work within the Digital Commercial Team which is responsible for the commercial performance of Bupa.co.uk, with a remit that covers the end-to-end customer acquisition journey.
You'll work with Digital Analytics to create insightful performance reports, CRO team to create amazing landing pages and the SEO team to ensure our overall search strategy is market leading.
You'll probably be asked to star in a TikTok video by the social media team when you're settled in too!
This is a great opportunity to join a thriving digital team that has increased 5-fold in size the last 3 years, in a company focused on improving people's lives by educating and engaging them with their health and providing easy access to great health products and services.
The role
Responsible for the implementation and optimisation of paid digital (PPC and Display) marketing caigns across Bupa's wide range of businesses - Health Insurance, Health Clinics and Care Homes.
As part of the in-house paid search team, you'll work with key internal stakeholders to manage and optimise paid search accounts, whilst also developing a relationship with the media agency to implement digital display and video caigns, with the support of the Digital Marketing Manager and the Head of Digital Commercial.
You'll influence the direction of the paid search accounts, bringing fresh ideas to the team and get involved with caign testing.
How you'll help us make health happen
- Manage the day-to-day delivery and optimisation of all PPC accounts across the business.
- Conduct keyword research, ad copy creation and optimisation, bid management, and budget allocation.
- Track and analyse conversion data to ensure caigns are meeting performance goals.
- Develop and implement testing strategies to continuously improve caign performance.
- Generate detailed caign reports, providing insights and recommendations for optimisation.
- Communicate with internal stakeholders regularly, providing updates on caign performance and addressing any concerns or questions.
- Work closely with the wider marketing team to integrate and optimise caigns across brand, SEO, Social, DM, press and TV.
- Keep up to date with all new digital marketing developments and drive early adoption.
- Ensure all digital marketing communications adhere to FCA regulations, and all caigns and creative are accurately recorded on Bupa's audit system.
You
- Demonstrable commercial experience managing PPC accounts is essential.
- Experience of Search Ads 360, Performance Max and YouTube caigns would be a huge advantage.
- A passion for digital media with previous experience of digital marketing, likely to use digital media regularly in your personal life.
- Strong understanding of conversion tracking and caign reporting
- Excellent analytical and problem-solving skills
- Strong attention to detail and organisational ability
- Excellent communication and stakeholder skills
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
You'll receive the following benefits and more:
- 25 days holiday, increasing through length of service, with option to buy or sell.
- Bupa health insurance as a benefit in kind
- An enhanced pension plan and life insurance
- Various other benefits and online discounts
Why Bupa?
We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all of our people to "Be you at Bupa", we chion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
If you require information regarding this role in an alternative format please email:
Time Type:
Full time
Job Area:
PR , Marketing & Brand
Locations:
Bupa Place
Employee mentoring programme, Free flu jabs, Referral programme, Private medical insurance, Cycle to work scheme, Health & wellbeing programme, Company pension, Additional leave, Private dental insurance, Gym membership, Discounted or free food, Paid volunteer time, Financial planning services
