At the heart and soul of London since 1895 West Ham United is a dynamic, fan-focused football Club constantly moving forward but always with an eye on the past.
Our home at the London Stadium has a capacity of 62,500 making it one of the biggest club Stadia in the country however our tickets are the lowest priced for London based clubs in the Premier League, echoing objectives to create Affordable Family Football.
In 2018, our Women's team gained a professional status for the very first time, jumping 2 divisions and competed in the Women's Super League (WSL), the premier division of women's football in England. After finishing a respectable 7th, the team enjoyed particular success in the FA Cup reaching the final of the competition, eventually being beaten by 2017 winners Manchester City.
In April 2019, we opened our brand-new Academy facility based at Chadwell Heath which will help to bring through some of the very best talents in the area, the recent emergence of First Team Players Declan Rice and Ben Johnson are a testament to the work already being done at the Academy.
On the business side, we are continuing to create a Stadium our supporters can call home, with the renaming of the Billy Bonds Stand and Claret and Blue pitch surrounding amongst the latest developments. Additionally, the Club has achieved the Disability Confident Leader status.
The Club employees a constantly growing workforce of approximately 300 core staff and 500 Foundation and events staff, and is a truly unique place to work. We welcome talented individuals who will thrive in our ambitious organisation.
In October 2023, West Ham United was awarded the Advanced level of the Premier League Equality, Diversity and Inclusion Standard, recognising the Club’s ongoing dedication and commitment to equality, diversity and inclusion (EDI). It is the second time West Ham United has received the award, which is the top accolade that can be achieved by Premier League clubs, having first been presented with the Advanced level in 2020.
Position:
Role: Insight Analyst
Department: Marketing and Communications
Location: London Stadium
Contract: Full Time
We have an exciting opportunity at West Ham United FC, within the Marcomms team as an Insight Analyst. The Insight Analyst will be responsible for supporting both strategic and day-to-day decisions, through insight-led recommendations across the Marcomms department.
Their focus will primarily be around social and digital data, and they will support on broader projects such as retail and ticket sales performance & strategy, Women’s team data, and the Club’s international growth strategy.
Key Responsibilities:
- Assist Insight Lead as a key player in the reporting and analysis of social and digital (web & app) data, tracking performance and identifying
actionable insights to drive the business forward.
- Regular analysis of club marketing performance, alongside monitoring and benchmarking against competitor Clubs, to identify insights around
best-performing content/audiences and inform future marketing plans.
- Assist with other club strategic projects including retail strategy, ticket sales performance and season ticket renewals, and Women’s team data
and strategy.
- Combine internal consumption data with external research platforms to measure and analyse fan behaviours and attitudes in priority international
markets and with priority audiences such as youth and Gen Z.
- Analyse Premier League research material, including TV audience data, digital data and fan research projects, to leverage findings specific to the
club.
- Assist with, or manage, other ad-hoc requests and projects as required, pulling together various data sources to provide clear answers and
narratives.
- Contribute to the development of the Club’s long-term Insights strategy, targeting areas for growth and working with the Insight Lead to identify
external partners and platforms which will help to achieve this.
Requirements:
Education/Experience.
- Must have previous experience within a market research or data insights role.
- Experience within the sports industry is desirable.
- Sports Management and/or Marketing-related degree is desirable.
- Must have experience of using data, market research and social media analysis tools such as GWI, Blinkfire and Google Analytics.
Knowledge
- Must have experience using Microsoft Excel and PowerPoint.
- Knowledge of data analysis techniques (advanced Excel, SQL, Python) is desirable.
- Experience using data analysis and visualisation tools (such as Tableau, PowerBI) is desirable.
Skillset:
- Must have a collaborative and team-orientated mentality.
- Must have strong organisation, time management and prioritisation skills.
- Must have strong interpersonal skills.
- Must have excellent written & oral communications, with the ability to articulate complicated data in an understandable way to internal
stakeholders.
- Must have the ability to multi-task and to work in a fast-paced and deadline-driven environment.
Other information:
Benefits on offer (may vary based on contract type and location)
- 25 days annual leave plus your birthday off
- Pension and life insurance
- Healthcare cash scheme
- Travel season ticket loan
- Cycle to work scheme
- Priority access to apply for match tickets
- Discounted season tickets
- Staff discounts in the club store, café and our official partners products and services
- Discounted gym membership and onsite fitness room facilities
- Family friendly leave policies
- Company Social events
EDI Statement
Our club's history is rooted in a solid commitment to equity, diversity, and inclusion, and we openly strive to be leaders in promoting EDI values. West Ham United is tactical in its approach to addressing inequity and prioritising the undertaking of meaningful and lasting change for all.
We prioritise removing barriers to attracting and engaging the best talent from all communities. We are proactive in creating equal access to opportunities and benefits for everyone and a discrimination-free environment where everyone experiences being treated with dignity and respect regardless of their background, circumstances, or protected characteristics.
Safeguarding
At our Club and Foundation, we advocate a proactive approach to ensure every child and adult has the right to experience safety and be treated with care, respect, and dignity. Therefore, we prioritise protection from harm and promote safeguarding good practice and compliance as an integral part of all our operations and engagement. This includes conducting robust, safer recruitment checks to identify any potential risks associated with individuals who may pose a threat to children or adults who are at risk of harm.
How To Apply:
To apply, please reply to the link with your full CV and a supporting statement outlining your motivation for applying and how you feel you meet the the profile of the candidate we are looking for.
The deadline for applications is Friday 6th December 2024. Please note that the vacancy may close early if there is a high volume of applicants.
Queries
Thank you for your interest. If you have any queries, or require support with your application, please contact careers@westhamunited.co.uk
