Netflix is one of the world’s leading entertainment services with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role
The team
The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. You will report to the Head of Ads Marketing, EMEA, based in London.
As the EMEA Ads Marketing Manager, you will coordinate the execution of Netflix Ads’ B2B marketing strategy across the EU5 countries, ensuring alignment with regional and global objectives. This role requires a strategic marketer with strong operational expertise, skilled at building processes that facilitate seamless collaboration with international and cross-functional partners. You’ll be responsible for coordinating marketing initiatives, managing resources efficiently, and setting up frameworks that support consistent, high-impact campaigns across diverse markets.
You will also engage in broader business strategies and actively pursue learning and development opportunities, continually growing and evolving as a Netflix marketer and leader.
Core Responsibilities
- EMEA-wide Initiative Leadership: Spearhead regional marketing programs and initiatives that drive Netflix Ads’ B2B growth across the EU5 markets, working in tandem with field marketing teams to ensure successful local activation.
- Operational Framework Development: Establish scalable processes and frameworks that streamline collaboration with cross functional teams and local marketers, ensuring efficient project execution and alignment with broader business goals.
- Program Scaling & Implementation: Design and develop scalable marketing programs that meet regional needs and can be efficiently adapted by local teams, focusing on long-term impact and regional cohesion.
- Project Management & Coordination: Oversee EMEA-wide projects, managing timelines, budgets, and resources to ensure successful, on-time delivery and high standards of quality across initiatives.
- Cross-functional Collaboration: Serve as the central operational point of contact for cross-functional partners, including Sales, Product, Insights, and Comms to drive regional alignment and execution consistency.
- Campaign Optimization: Work closely with local marketers to gather feedback, evaluate program performance, and make data-informed adjustments to continuously improve effectiveness.
- Resource & Vendor Management: Manage regional marketing budgets, allocate resources effectively, and coordinate with external vendors and agencies to support campaign execution.
- Best Practice Sharing: Gather and share best practices and operational insights to elevate marketing standards across all regions.
- Market Intelligence & Insights: Stay informed on market trends, industry developments, and competitor activities within EMEA, sharing insights with specialised teams to refine strategy and keep Netflix Ads competitive.
Qualifications
- At least 7 years of experience in B2B marketing, project management, or marketing operations, ideally within an international or multi-market setting.
- Strong operational expertise with a proven track record of developing scalable processes and frameworks that drive efficient execution and cross-functional alignment.
- Experience leading and managing regional or multi-market marketing programs, with a focus on scaling initiatives across diverse local markets.
- Exceptional project management skills, including the ability to manage budgets, coordinate resources, and oversee multiple projects with tight deadlines.
- Skilled in cross-functional collaboration, with experience working closely with sales, product, content, and local marketing teams to create cohesive and impactful campaigns.
- Demonstrated ability to balance regional and global objectives, ensuring programs align with overall business goals while addressing specific market needs.
- Strong analytical skills, with the ability to interpret data, assess program performance, and make data-informed adjustments.
- Excellent communication and interpersonal skills, adept at sharing best practices, providing training, and supporting regional teams in program activation.
- Familiarity with digital marketing channels, regional market dynamics, and industry trends within EMEA is a plus.
- You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).
We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
