At Mr. Fothergills Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr. Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels.
We are a passionate team with a strong can-do attitude. We show respect to one another and are keen to innovate on our respective areas of expertise. We value agility, understand the journey our business is on and strive to add our unique mark onto that journey. We work hard but don’t forget to have fun. Our company purpose is “Helping Everyone Grow” and we extend that purpose to everything we do.
As we embark on the next phase of our customer-centric, value creation journey, we are seeking a Head of Ecommerce to step-change our online business: To shape and execute our ecommerce strategy. As part of our senior leadership team, reporting to our CMO you’ll be accountable for end-to-end online business success driving revenue growth, enhancing customer experience and championing technological innovation across our digital channels.
Core Responsibilities:
- Strategy & Growth: Define a roadmap for digital growth, focusing on profitability and customer retention across all digital platforms
- P&L Ownership: Full responsibility for the ecommerce division P&L, with targets for revenue, margin and cost control
- Digital Marketing Leadership: Drive customer acquisition, brand positioning and customer segmentation through performance marketing channels (SEO, PPC, email and social media)
- Customer Journey Optimisation: Ensure a seamless, high quality customer journey across site and mobile, using data insights for continuous UX/UI improvement
- Technology Integration: Collaborate on integrating ecommerce platforms with ERP, CRM and logistics systems
- Marketplace Strategy: Lead strategy on third-party marketplaces (e.g. Amazon, E-bay) to maximise visibility and revenue
- Fulfilment & Inventory: Partner with operations teams to ensure smooth, efficient order fulfilment, deliver and inventory management
- Data Analytics: Track KPIs and present performance insights and recommendations to the executive team
- Leadership and Collaboration: Lead and develop the ecommerce team whilst aligning cross-functional efforts with marketing, operations and IT team
We are looking for someone who will bring their digital expertise to elevate and scale our ecommerce business to be a multimillion-dollar success story. You will have a proven track record in doing so and will also demonstrate:
- Expertise in Ecommerce Best Practices: Proficiency in online sales strategy, digital marketing, UX/UI, and P&L management
- Omnichannel Insight: Knowledge of omnichannel integration, customer journey mapping, and site optimization
- Analytical Strength: Skilled in data-driven decision-making and performance monitoring
- Leadership & Development Skills: Ability to inspire and grow a high-performing team
- Global Vision: Experience with international ecommerce expansion a plus
- Passion for Gardening: Interest in horticulture or experience in a gardening-related business is a bonus!
The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age. We’re ‘rooting’ for you!
Job Type: Full-time
Schedule:
Experience:
- Ecommerce marketing: 5 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
Reference ID: MrF2810HoEcomm
