Bright is a leading provider of accounting, payroll and HR solutions to businesses across the UK and Ireland. We help thousands of accountants, bookkeepers and small to mid-sized businesses become more productive and efficient with our best-in-class software solutions. By combining the strengths of each of our brands, we are fast becoming one of the most reputable software providers and the go-to solution for the accounting industry.
The Opportunity
Bright is looking for a dedicated and hard-working Content Marketing Specialist to join our team. This is an exciting opportunity for a marketing professional to utilise their experience in a wide range of content-driven marketing activities, including SEO, email marketing, social media, and online advertising.
Bright is a rapidly growing company with ambitious plans to deliver a one-stop solution for businesses and accountancy firms. Marketing is considered integral to the company achieving its strategic goals. This position sits within a large marketing team with a proven track record of internal promotions and personal development. The role would be working across various products within the group.
The Role
The successful candidate will develop compelling, engaging content to support the successful delivery of our marketing campaigns. This will include developing and executing content plans for various content types including blog posts, whitepapers, webinars, ads, and landing pages to deliver our brand messages and product benefits. You will need to use your creativity and resourcefulness to research appropriate subjects, topics and keywords to produce content that helps educate businesses on the benefits of our range of products.
More about the role:
- Research appropriate subjects/topics to generate ideas for content that will drive customer engagement to meet business goals
- Develop content to use in marketing campaigns, e.g., blogs, emails, social media, ad copy, website content.
- Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year.
- Support overall improvement in website performance by creating SEO optimised content to improve keyword ranking and quality score.
- Track and evaluate content performance using tools such as Google Analytics.
- Understand the company product suite and accounting industry to produce content with a strong lead generation focus.
- Identify topical issues for our users and communicate how our products resolve these challenges.
- Perform market analysis by researching competitors and evaluating their marketing content.
- Participate in marketing brainstorming sessions and meetings with the marketing & sales teams.
The Person
This role would suit an individual with an excellent work ethic who has 3+ years marketing experience. The ideal candidate would have:
- A third level qualification, ideally in Marketing would be a distinct advantage
- Experience producing high-quality creative content for digital channels
- Strong verbal and written communication skills
- Self-motivated, well-organised and able to work independently to meet deadlines
- Proficient knowledge of Microsoft Office (Excel, PowerPoint, Outlook)[NL1]
- Experience or knowledge of the accounting industry is not required but would be advantageous
Great Company to Work for
You will never work with a company quite like Bright. Bright is an employee-focused organisation. When it comes to our employees, we value:
- Learning and Development: We will support you in growing your career, helping you achieve success.
- Diversity & Inclusion: Every employee has a voice and an opinion; we want to hear yours. We pride ourselves on having an inclusive working environment that encourages employees to share ideas and work collaboratively.
- Employee Engagement: Coming to work must be fun! We promote health and wellbeing as well as great benefits.
Job Type: Fixed term contract
Contract length: 12 months
Benefits:
- Additional leave
- Company events
- Cycle to work scheme
- On-site parking
- Work from home
Schedule:
Ability to commute/relocate:
- Commons, Duleek, CO. Meath: reliably commute or plan to relocate before starting work (required)
Experience:
- Digital marketing: 5 years (preferred)
Work authorisation:
Work Location: Hybrid remote in Warwick, CV34 6QZ
