Opportunity information
Salary £22308 per year
Duration 21 months
Advert closing date 07/10/2024
Description
Offering an extensive range of high-quality photo finishing products such as the CEWE PHOTOBOOK, wall art, photo calendars, photo prints and a variety of photo gifts. we offer our customers a seamless multi-channel experience.To create innovative products & spread the joy of photography, we focus on quality responsibility and professionalism. We are currently looking to expand the team by taking on a Marketing Apprentice specialising in SEO & PPC
The CEWE Group spans across the whole of Europe, supplying award-winning products to retail partners in 21 countries. CEWE is Europe’s leading photo printing company.
Whilst our UK production, customer service, sales and marketing teams are based in Warwick in the UK, our group headquarters are located in Oldenburg, Germany. We offer an extensive range of high-quality photo finishing products such as the CEWE PHOTOBOOK, wall art, photo calendars, photo prints and a variety of photo gifts. With retail outlets in various countries across Europe, we offer our customers a seamless multi-channel experience. While creating innovative products and spreading the joy of photography, we focus on quality. responsibility and professionalism in all areas of our business.
The Digital Marketing Apprentice (PPC/SEO) is responsible for learning and assisting in the digital marketing activity that seeks to target, inspire, and acquire new customers via Search. They utilise research, insight, analysis of channels, instruction, and competitors to plan and execute activity with the aim of increasing brand awareness and sales for multiple brands.
The main areas of responsibility are:
- Assist the Digital Marketing Manager (PPC/SEO) in delivering activity and monitoring performance in Search.
- Be an active member of digital marketing discussions across the team.
- Work alongside internal stakeholders in order to engage and drive results.
- Complete the Digital Marketing Apprenticeship standards to achieve the Apprenticeship Qualification
Key responsibilities
- Work with internal stakeholders and marketing agencies to plan, organise and launch campaign related assets to agreed timescales that seek to engage and convert users to customers.
- Work with internal stakeholders and marketing agencies to analyse performance and offer suggestions to improve activity.
- Work directly with the Digital Marketing Manager (PPC/SEO) to efficiently run activity to increase acquisition.
- Producing regular reports, dashboards, and presentations.
General duties
- The Digital Marketing Apprentice is responsible for other such duties as specified by the Management team and Directors to enable the Company to fulfil its orders and obligations.
- Adherence to Company Rules and Regulations, including Health and Safety, as outlined on the Company intranet and Health & Safety Manual.
- Maintaining the confidentiality of all knowledge and information appertaining to the Company, its customers’ and its employees.
Entry requirements
A GCSE in Maths and English at Grade 4/C or above is essential
Training to be provided
You will be completing Level 3 Multi-Channel Marketer Apprentice
(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management – Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
Content Creation: Planning and Development
Content Creation: Tools (Practical)
Copywriting – Persuasive writing techniques
Quality, Standards and Legislation
SEO: Introduction
CMS/WordPress & Cornerstone Content
Metrics & Analytics: Measurement tools
Reports & Optimisation: Google Analytics
For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:
- Producing a written Report
- Portfolio of evidence based work
- Presentation and Q&A
- Professional Discussion based on Portfolio
For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Things to consider
Due to CEWE Ltd's headquarters being based in Germany, there is a possibility that the successful apprentice will travel here for work.
Skills required
Array
Future prospects
Potential of full time employment for the right candidate on successful completion of the apprenticeship
Hours per week 37.5
Working week Monday to Friday
Apprenticeship standard Multi-channel marketer (Level 3)
Warwick, Warwickshire, England, CV34 6RR
