Threads Styling is seeking a highly experienced and versatile Email Marketing Manager to lead the channel.. This is a pivotal role within the Digital Marketing team, requiring full end-to-end management of email and SMS marketing efforts. The successful candidate will be responsible for developing and executing comprehensive communication strategies to drive customer engagement, retention, and revenue. As our marketing strategy evolves in 2025, this role will play a key part in adapting to potential platform migrations and aligning with updated business strategies.
This role encompasses both strategic planning and hands-on execution, requiring strong technical CRM experience and the ability to build, implement, and optimise campaigns and automated flows within our existing ESP, Klaviyo. The ideal candidate will be adept at managing the entire campaign lifecycle, from briefing and building to analysing and reporting.
This role is a 12 month fixed term contract position.
Requirements
- Excellent knowledge and experience in Klaviyo (or other ESP) and Google Analytics suite, and a drive to continuously test new platforms
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches
- Strong analytical and strategic skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
- Expertise in CRM and ESP
Abilities/Experience
- Ability to monitor and track email KPIs to deliver reports, including insights and recommended actions to internal partners
- CRM & ESP experience
- Experience of delivering email marketing campaigns across territories is essential
- Ability to closely manage timelines on concurrent campaigns and across calendars
Benefits
- Private Medical Insurance plans
- Employee Assistance Programme
- Denplan
- Eyecare Vouchers
- Pension
- Staff discounts
- Enhanced Parent Program + Parental Leave
- The Inclusive Threads DE&I Program
- 25 Days Holiday
- Paid sick leave
- Flexible working
- Long service awards
- Mentorship & Coaching
- 12 weeks Leadership programme
Want to help build the future of luxury fashion commerce? If so, you've come to the right place.
Threads is a creative, luxury fashion personal shopping and commerce business. Through social and chat-based media, we inspire our international client base to discover the rarest luxury items. We then search the globe to procure them for our clients; this is the future of retail.
Threads is in Tech City's Future Fifty programme which recognises some of the UK's fastest growing businesses, pioneering the best luxury shopping experience in the world!
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Equity in selection practices
Threads practise equity in selection through targeting less represented talent pools, and offering access to development and support in interviews. We do this because we want to provide less represented groups with access to opportunities, and us, access to great people. All candidate offers are decided on the basis of qualifications, merit, and business need. If we have two candidates at the final stage, we choose the best candidate for the job.
We are a Disability Confident Employer, and have committed to the recruitment and continued employment of people with disabilities. We are working towards improved employment practices to ensure those with disabilities receive full and fair consideration for all types of vacancies as well as for training, career development and promotion. Our goal is to be recognised as an employer providing employment opportunities for people with disabilities.
