Bumble Inc. is seeking a User Acquisition Manager to join it's global team. This hands-on role will be pivotal in executing ambitious growth strategies for Bumble’s portfolio of products. As the ideal, you will have a strong background in managing app install campaigns across a variety of ad partners.
As the User Acquisition Manager, you will be responsible for optimizing current acquisition strategies, testing new ad products, analyzing performance, and collaborating with cross-functional teams to enhance our user acquisition strategy.
What you'll be doing- Be responsible for planning, buying, and optimizing user acquisition campaigns across various channels
- Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs
- Work closely with our Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
- Support the launch and expansion of user acquisition in new, exploratory markets and channels using competitive and market intelligence
- Be responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
- Proactively contribute to team meetings, team initiatives, and knowledge-sharing
About you- 2-4 years of proven experience in performance marketing and/or mobile user acquisition
- You have strong analytical skills with the ability to make data-driven decisions
- Experience leveraging acquisition channels to drive revenue/user acquisition growth
- Experience working within a distributed team across different geographies
- Direct experience with analytics and attribution solutions, with exposure to data visualization and BI tool
