At Fonoa, we are transforming how digital-first companies stay tax compliant. We provide simple and modular API solutions that easily integrate into any existing workflow. Through our technology first approach, we reduce manual processes, increase compliance and reduce the cost of operations when transacting and scaling internationally.
We are solving one of the largest yet unsolved problems in global e-commerce. Our tax automation software enables companies such as Uber, Zoom, Booking.com, Squarespace and Rappi to expand their international offerings more quickly and stay tax compliant.
Role description:
As the Senior Email Marketing Manager, you’ll be the driving force behind our email marketing efforts, responsible for creating and optimising data-driven campaigns that move prospects through the funnel and turn customers into brand advocates. You’ll take ownership of the entire email strategy, collaborate with product, sales, customer success and marketing teams, to lead initiatives that shape how we communicate with top global companies.
What you will do :
- Lead Email Marketing Strategy: Develop and execute a data-driven email strategy to nurture leads, drive customer acquisition, and increase engagement at every stage of the customer lifecycle.
- Campaign Management: Design, build, and optimise automated email campaigns for product launches, onboarding, promotions, and lifecycle marketing, ensuring alignment with business objectives.
- Optimise Campaign Performance: Analyse performance metrics (open rates, CTRs, conversions) and use insights to implement A/B testing and other optimisation strategies that increase engagement and ROI.
- Database Segmentation & Growth: Ensure the email list is healthy and compliant with GDPR. Grow and maintain segmented lists to improve personalisation and deliverability.
- Cross-Team Collaboration: Work closely with sales, product, and customer success teams to create integrated campaigns that accelerate the sales funnel and boost product adoption.
- Content Creation: Collaborate with content creators and designers to craft high-converting email copy and visuals that align with our brand voice and drive engagement.
You will be a great fit if:
- 5+ years of experience in email marketing, ideally in a B2B SaaS environment.
- Proven expertise with email platforms (e.g., HubSpot, Marketo, Pardot) and marketing automation tools.
- Data-Driven: You leverage data to optimise strategies and aren’t afraid to experiment to drive better results.
- Collaborative and Strategic: You excel at working across teams to create campaigns that align with business goals and brand voice.
- Startup-Ready: You thrive in fast-paced, dynamic environments and are excited to help shape our email marketing efforts from the ground up.
- Entrepreneurial Mindset: You’re comfortable working in a fast-paced, dynamic startup environment where you can experiment, iterate, and drive growth.
- Self-Starter: You have the initiative to identify new opportunities and take ownership of projects from conception to execution.
We enable companies worldwide to seamlessly handle their taxes when transacting online by providing outstanding products that automate their workflows. To build exceptional products, we are aware that we need great people. We offer a competitive base salary for this position and remain open to a specific range depending on candidates' experience. Also, we provide attractive equity to keep everyone positively incentivized.
We're a company filled with talented, energetic, and motivated people from all backgrounds who bring in their different perspectives to help us on our mission to make taxes simple. We have a distributed team in more than 20 countries worldwide and you can read more on how we live our values and what inspires us to do amazing things together: https://fonoa.co/LifeAtFonoa
For three consecutive years, Fonoa has been ranked Sifted’s Rising 100: Sifted's B2B SaaS Rising 100
Sounds interesting? Please learn more reasons why you should join us.
