About Us:
We are a dynamic homewares business that owns three beloved brands: Haden, Sabichi, and PIFCO. Our products are known for their quality and style, serving customers through wholesalers, national retailers, supermarkets, and online marketplaces. We are looking for an enthusiastic and experienced Digital Marketing and E-commerce Manager to join our team and drive the digital presence of our brands to the next level.
Role Overview:
As the Digital Marketing and E-commerce Manager, you will be responsible for managing and growing our digital channels, overseeing social media strategies, leading influencer collaborations, driving paid social advertising, creating engaging content, and enhancing the user experience on our e-commerce site. You will play a key role in building brand loyalty and driving online sales by connecting with our customers through innovative, data-driven strategies.
Key Responsibilities:
· Social Media Management:
Develop and execute a social media strategy across all channels (Instagram, Facebook, Tik Tok, Pinterest, etc.) to enhance brand visibility and engagement.
Create, schedule, and monitor posts, leveraging analytics to optimise content and engagement.
· Influencer Partnerships:
Identify and manage influencer collaborations to drive brand awareness, aligning partnerships with brand objectives and audience demographics.
· Content Creation & Digital Marketing:
Generate, curate, and manage engaging content for digital marketing campaigns, ensuring brand consistency and appeal across all digital touchpoints.
Work closely with the design team to create visual assets for campaigns, social media, and newsletters.
· Paid Social Advertising:
Plan and manage paid advertising campaigns on social media platforms, including budget management, A/B testing, and performance optimisation.
· E-commerce Site Management:
Oversee website merchandising and social media shopping platforms including Tik Tok shop, regularly updating product information, images, and promotional content.
Enhance the user experience on our e-commerce platform to drive conversions and maximize online sales.
· Email Marketing:
Design and implement email campaigns for customer engagement and retention, creating newsletters and promotional emails aligned with brand goals.
Monitor and report on email performance, implementing improvements based on analytics.
What We’re Looking For:
· Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (or equivalent experience).
· Proven experience in digital marketing, social media management, and e-commerce, ideally within the homewares, retail, or consumer goods sector.
· Strong understanding of social media platforms, paid advertising, and influencer marketing strategies.
· Proficiency in Shopify e-commerce platform, social media tools (e.g., Hootsuite, Buffer), and digital analytics (Google Analytics, Facebook Ads Manager).
· Excellent content creation skills with an eye for detail and brand alignment.
· Ability to analyse data to inform strategies and demonstrate ROI.
· Highly organised with strong project management skills and the ability to multitask.
Why Join Us?
· Work with established and growing brands in the homewares, fashion or lifestyle industries.
· Be part of an innovative, collaborative team that values creativity and results.
Opportunity to drive impactful marketing initiatives and grow your career.
How to Apply:
If you are a digital marketing professional passionate about driving brand success through digital channels and e-commerce, we’d love to hear from you! Please submit your resume and a brief cover letter outlining your experience and why you’re a great fit for this role to Sachin.bagga@sabichi.co.uk
