Company Overview:
N.Peal is a renowned privately-owned, London-based luxury cashmere brand, admired for its exceptional quality and commitment to customer service. With flagship stores in prestigious locations such as Burlington Arcade, London, and Madison Avenue, New York, as well as a growing online business, N.Peal is at the forefront of sustainable luxury fashion. We are currently focused on international expansion and continued innovation, striving to become the leading global destination for luxury cashmere.
Position Overview:
As the Email Marketing Specialist, you will play a crucial role in executing N.Peal’s email marketing strategy and managing customer relationships through effective CRM campaigns. Reporting to the Head of Ecommerce, you will work independently to plan, create, and analyse email campaigns, while managing customer data to enhance segmentation and personalisation. Your role is pivotal to driving customer engagement, increasing retention, and contributing to revenue growth through targeted email and CRM strategies.
The role offers significant scope for creativity, allowing you to shape and refine N.Peal’s email marketing and CRM approaches. Based in at our head office, you will collaborate with cross-functional teams including content, digital marketing, and social media, while supporting overall brand development.
Responsibilities:
Email Campaign Development & Execution: • Plan, create, and execute email marketing campaigns, ensuring alignment with N.Peal’s brand voice and marketing objectives. • Write and design engaging emails, focusing on personalisation and audience segmentation to increase open and click-through rates. • Utilise A/B testing to refine content, subject lines, and other campaign elements to drive higher engagement and conversion.
CRM Management & Customer Segmentation: • Manage and maintain the CRM database, ensuring data integrity and segmentation for targeted campaigns. • Analyse customer behaviour, preferences, and purchase history to develop personalised communication strategies that increase loyalty and customer retention. • Create and manage automated email workflows, including welcome series, re-engagement campaigns, and transactional emails.
Performance Analysis & Reporting: • Track and report on the performance of email marketing and CRM campaigns, measuring key metrics such as open rates, CTR, and conversion. • Use data-driven insights to optimise future campaigns, making recommendations for improvements based on detailed analysis. • Collaborate with the digital team to align email marketing efforts with broader e-commerce and digital marketing strategies.
Cross-functional Collaboration: • Work closely with content creators, designers, and the broader marketing team to ensure emails are visually compelling and on-brand. • Support the social media team and other departments by aligning email content with social, website, and in-store initiatives. • Assist in the integration of CRM with other platforms and tools used within the digital marketing ecosystem.
Requirements: • 3-5 years of experience in email marketing/CRM, ideally within retail, luxury, or fashion sectors. • Strong proficiency with email marketing platforms and CRM tools. • Experience in writing, editing, and designing email campaigns with a focus on personalisation. • Excellent analytical skills with experience in campaign performance tracking, reporting, and A/B testing. • Ability to manage multiple projects simultaneously, with excellent organisational skills and attention to detail. • Strong written communication skills, including copywriting and proofreading. • Flexibility to travel to our London office and stores, alongside working from our Skipton head office.
Location: The N.Peal head office is located at the Broughton Hall Estate, near Skipton, North Yorkshire. This role will require occasional travel to London. Application Process: Please submit your CV and a cover letter outlining your experience and why you are a great fit for this role. Applications should be sent to Kimberley Park at Kimberley.park@npeal.com Deadline for Applications: November 30th N.Peal is an equal opportunity employer and values diversity. We encourage applications from all qualified candidates, regardless of background
Qualifications
- Strong copywriting and proofreading skills
- Experience in email marketing campaigns
- Excellent organizational and communication skills
- Proficiency in analysis for campaign optimization
- Ability to work effectively in a fast-paced environment
- Previous experience utilizing CRM systems
- Familiarity with project management tools and techniques
- Knowledge of SEO best practices
- Understanding of Google Ads and social media management
- Proficient in Microsoft Excel for data analysis and reporting
Job Type: Full-time
Pay: £30,000.00-£35,000.00 per year
Benefits:
- Company pension
- Employee discount
- Store discount
Schedule:
Education:
- Diploma of Higher Education (preferred)
Experience:
- CRM: 3 years (required)
- Email marketing: 3 years (required)
Work Location: In person
Application deadline: 30/11/2024
