Job Summary:
Company: Festival Republic
Department: Marketing
Location: Farringdon, London
Reports to: Head of Marketing and PR
Working Hours: 12 Months Fixed Term Contract, Mon – Fri 10am – 6pm. You will work onsite at festivals across the summer months.
Role Description
We are seeking an Email Marketing Coordinator to join the marketing team at Festival Republic, working across our industry-leading festivals and events, including Reading, Leeds, Latitude, Wireless, Wilderness, The Great Escape, Electric Picnic, and more.
The role focuses on email marketing and CRM activities, playing a key role in our marketing strategy. You will work across all festivals and live events with the marketing team, ensuring the effective implementation of email marketing campaigns.
Who You Are
Competencies / Skills / Knowledge / Experience / Behaviours
Required skills and experience:
- Experience using ESPs, especially Mailchimp (our current ESP) and CRM platforms
- Excellent experience in email strategy including content planning, audience targeting, audience growth, reporting and best practices
- Proven success in growing email lists and increasing engagement.
- Strong writing skills
- Marketing experience in a similar environment is preferable
- Understanding of data segmentation and marketing automation flows
- Confident in analysing data in order in provide insights that aid each team in reaching our KPIs
- Strong understanding of email compliance and privacy legislation, including GDPR
- An understanding of HTML coding for email
Desirable skills:
- Understanding of digital platforms (Facebook, Instagram, Twitter, YouTube, Google, etc) and paid media advertising
- Experience with SMS Marketing
- Experience with Google Analytics
- Experience with Salesforce
Behaviours:
- Enthusiasm for festivals and live events; previous experience in this industry or a ticketing environment is a bonus
- An analytical and proactive mindset, with the ability to work under own initiative and thrive in a past faced environment
- A true team player who works well under pressure and tight deadlines
- Confident in multi-tasking and prioritising effectively
What The Role Includes
- Develop and implement comprehensive email marketing and data capture strategies across multiple festival brands.
- Plan, build, and execute email marketing campaigns for all festivals.
- Manage the optimization of email campaigns, including results tracking, A/B testing, and reporting.
- Ensure content across newsletter campaigns adheres to GDPR compliance and reflects the specific festival’s tone of voice and brand values.
- Work closely with the marketing teams for each event, contributing to the overall marketing strategy.
- Project manage initiatives such as loyalty schemes, new subscriber growth campaigns, and customer feedback surveys.
- Collaborate with event managers and talent bookers to facilitate customer feedback surveys.
- Create and deliver data growth strategies across all channels, aligned with each festival’s marketing campaigns.
- Provide weekly and monthly email reporting as well as quarterly and yearly reports based on set goals and KPIs.
- Assist with website administration, including optimizing sign-up boxes to drive mailing list sign-ups.
- Support data management efforts by analysing and reporting on customer data to provide insights that inform the overall marketing strategy.
- Ensure adherence to GDPR compliance and the company’s privacy policy in all email marketing activities.
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
The Company
Festival Republic is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.
#FestivalRepublic
