We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
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Job Details
Location: UK
Fixed Term Contract
Role Overview
The Kantar Marketplace team is hiring a Content Marketing Strategist to lead strategic storytelling, influence campaign strategy, and raise awareness of our brand!
This role aims to establish us as a leader in the market research platform industry and shape demand generation activities. You'll collaborate with various teams and report to the Senior Director, Product Marketing.
Key responsibilities will include:
- Develop thought leadership and editorial content that builds the Kantar Marketplace brand.
- Collaborate on campaign strategy, partnering with Product Marketing and Demand Generation. Build content maps, suggesting content topics and formats crafted to nurture prospects through the buyer’s journey.
- Build demand generation content, collaborating with vendors and internal collaborators. Content may include website text, blog articles, emails, social media posts, whitepapers, case studies, videos, and presentations, etc.
- Take ownership of the Kantar Marketplace voice and ensure its consistent application throughout all marketing content. Offer mentorship on the most effective tone and consistently set a higher standard for copywriting quality.
- Lead the editorial planning for Kantar Marketplace blog content, working with internal SMEs and external ghost writers as needed to produce engaging thought leadership.
- Team with Public Relations to generate storylines and marketing activations that will generate press coverage and resonate with online audiences.
- Develop a social media editorial calendar in support of brand awareness and demand generation goals. Team with creatives on execution as needed.
- Collaborate with both external vendors and internal collaborators on content production and continuously enhance content quality. Manage the Kantar Marketplace editorial calendar and ensure marketing leads in each country are aware of the content pipeline.
- Apply data-driven insights to generate content ideas and continuously enhance content performance.
Key Outcomes
- Level-up platform thought leadership, drive awareness and cement Kantar Marketplace as a leader in the market research platform space.
- Develop a robust 360-degree content marketing program that builds the Kantar Marketplace sub-brand and feeds the sales funnel.
- Increase marketing qualified leads, working in collaboration with the team to nurture prospects meet overall Kantar Marketplace business objectives.
Experience & Capabilities
- At least 3-5 years of experience in Content Marketing and/or related roles. A mix of startup and large enterprise experience is preferred, including some experience with software as a Service (SaaS) products.
- Driven by achieving outcomes, with a proven ability to implement effective content marketing initiatives that generate growth. Capable of thinking holistically and executing tasks with precision.
- Familiarity with key measures of content and campaign efficiency. Ability to think critically and make optimization decisions based on data.
- Knowledge of the buyer's journey and content mapping, and the ability to bring these tools to bear in structured content planning.
- Solid understanding of SEO principles and the ability to bring to bear keyword research for content ideation.
- Proactive solution-seeker who brings fresh approaches to the organisation. Takes initiative to bypass roadblocks and thinks creatively on how to accomplish organisational goals.
- Comfortable working with diverse, matrixed collaborator groups, with the ability to establish strong cross-functional relationships at all levels of the organization.
- Capable of working at a fast pace, both independently and as part of a team.
- As part of the interview process, you’ll be asked to provide a portfolio or examples of previous content work.
Why join Kantar?
We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.
And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.
Location
London, South Bank CentralUnited Kingdom
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
