If you're an ambitious marketer, hungry to shape the direction of a new brand, break open a new category and have real social impact in the process, you're in the right place.
We're looking for a marketing manager with a creative flair to join the Customer Marketing Team. As part of this team, you'll inspire people to think differently about money and how they plan for their future. You'll bring to life the benefits of our brilliant coaches and services.
You'll be responsible for creating big, bold content campaigns, which will attract the attention of customers and inspire them to take action.
About Octopus Money
At Octopus Money, we're on a mission to make money advice accessible to all – because the right advice can turn your life dreams into reality.
The facts are alarming: half of Brits reach retirement age without enough money to live the life they want, financial stress is a leading cause of poor mental health and only 8% of us have access to 1-to-1 advice.
There's plenty of information out there, but most of us just wish that someone we trust would tell us what to do with our money!
With Octopus, you get a personalised plan and a friendly expert to help you make it happen. We combine advisers, coaches and technology to understand your situation and recommend the right steps for your savings, investments, pensions and more. Then, we make it easy to invest in a custom portfolio, managed by experts.
We believe everyone deserves personal, 1-to-1 advice with their money.
The role and opportunity
The Customer Marketing Manager will be a core role within the Customer Marketing team. Designing, building and optimising campaigns focused on inspiring people to think differently about money and how they plan for their future. Working closely with our copywriter, designer and email marketing exec you'll be leading the charge on building and optimising content campaigns to convert customers into our services (e.g. financial planning, mortgages, investing and pension consolidation).
Day to day you will be:
- Building and overseeing our calendar of content, that will engage new customers and strengthen brand love with existing customers.
- Briefing our in-house copywriters and designers, in addition to producing some creative content yourself.
- Uncover insight into our customers to drive more relevant messaging and inspire world-class storytelling.
- Designing and implementing campaigns to promote additional services to our customers – then measuring the results.
- Building nurture journeys to convert customers into our services (e.g. mortgages, investing, pension consolidation).
- Working with other Octopus businesses (including Amicable and Octopus Legacy) to develop customer journeys between our services.
- Making searchability and quality of written blog content/website content for SEO as good as it can be, refining our tone of voice and the ways we talk about money topics along the way.
Ambitious marketer
You might be a senior exec taking on your first manager role or a marketing or content manager looking for a new challenge.
A passion for content marketing
You have a passion for content marketing, and coming up with creative ways to use content to nurture, entertain and educate audience segments throughout the customer lifecycle.
Strategic thinking, and hands-on
Not only do you have great strategic thinking skills, you also like to get stuck in with implementing those, and have lots of hands-on experience too.
Creative and customer centric
You're experienced in building creative and engaging customer centric campaigns across a variety of channels including blog, video, email, web, in-product and social media.
A problem solver
You are naturally curious – a problem solver – and love finding creative ways to meet business objectives.
Analytical mindset
You've got an appetite for digging into the data and identifying areas of opportunity – with previous experience using analytics software such as Google Analytics and Excel.
Knowledge required
- At least 3-4 years experience as a Marketing Executive or equivalent
- You have experience working in a financial services or fintech business and a strong foundation of financial literacy.
- You have previous experience developing creative content ideas and strategies to support conversion, product engagement and retention.
In return for your contribution we offer a base salary of £45,000-£50,000 DOE + benefits
Please note, as a regulated business we are required to run background checks for all employees which covers adverse financial and unspent convictions. These will only take place upon a successful job offer.
About Octopus Group
Octopus is a group of companies which invests in the people, ideas and industries that will help to change the world. We collectively believe that the companies serving two of our most important needs – our financial wellbeing and our planet's future – are failing. And we want that to change. We want everything we do, whether that's in financial services or energy supply, to have a positive impact on the people it touches. The energy supply business - Octopus Energy is the #1 rated UK energy supply business, and the only one to be recommended by Which? three years in a row.
Perks & Benefits
Make a difference
We're on a mission to help millions of people improve their finances. Seeing the impact we can make on our client's lives is deeply rewarding, and motivates the whole team to keep doing more to improve our service. Our client feedback is extremely positive, with a rating of 4.8 out of 5 on Vouchedfor.
Flexible working
We currently operate a hybrid model which is a mix of office and remote. You'll have the option of working from home 2 days per week (Monday and Friday) with the remainder from our central London office in Holborn.
Work from anywhere
We give an 18 day work from anywhere allowance to swap out the on site days or take some time working from another country. Due to regulations this does not apply to individuals that give regulated financial advice.
Join a great team
We're a diverse team with decades of experience in financial services and a proven track record. We don't like office politics, and believe in treating everyone with transparency and respect.
Rapidly grow your career
We believe in hiring people who are better than us, and giving them opportunities to achieve great things. As we continue to scale up, there will be opportunities for ambitious new joiners to demonstrate their skills and take on bigger roles.
Share incentive plan and team bonus
Being part of Octopus we benefit from the group share incentive plan. In addition, for those who are not commission based we offer a team bonus provided we meet our team goals.
Pension, enhanced parental leave, private medical insurance & other benefits
As an Octopus Money employee you'll get access to a company pension, enhanced parental leave, PMI and other benefits to make sure you're healthy and happy, now and in the future!
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We believe in equal financial education for everybody, no matter their background. We pride ourselves on building an inclusive working environment where diversity is celebrated.
We do not and never will discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other protected characteristic.
