Job Introduction
Location: UK
Annual Salary: £30,000
Hours of work: 37.5
Contract: Permanent
Line Manager: Sofija Gajski-Kajfes
Recruiter: Claire Bonnett
Ongoing projects/how you’ll spend your day:
Competitor and Market Monitoring
Perform daily or weekly horizon scanning of competitor movements in the SPaG landscape and take action as needed.
Stay updated with all relevant guidance and spot opportunities through monitoring competitors and government updates specific to language education.
Innovation and Idea Generation
Identify and develop unmissable ("brickwall") opportunities related to Twinkl’s SPaG content.
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Generate big ideas to solve customer pain points.
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Drive the development of new content and features for Twinkl’s SPaG content through the content roadmap development.
Research and Guidance
Stay updated on current research in language education and filter relevant findings to the teams.
Support production and development teams with up-to-date guidance specifically for Twinkl’s SPaG content
Strategy and Prioritisation
Create and execute annual business strategies for Twinkl’s SPaG content.
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Decide on current and future priorities based on business strategies.
Create the right content at the right time, clearly communicating resource priorities to the production team.
Collaboration and Communication
Work collaboratively with other ECLs to ensure a cohesive approach to SPaG content and resources across the collection.
Liaise with other teams and key stakeholders (e.g., marketing, product) to organise, communicate, and promote SPaG content.
Execute a content linking strategy to ensure a seamless user journey through SPaG content.
Performance and Insights
Share successes and opportunities for improvement specific to SPaG content.
Gather insights from various sources (e.g., Tableau, social media, email) to inform decisions and identify new opportunities for SPaG resources.
Be responsible for the success of SPaG content lines.
To succeed in the role, you will:
Be deeply passionate about SPaG and language education, with a strong commitment to improving literacy.
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Have strong strategic planning skills to set priorities and execute annual business strategies for SPaG content.
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Possess a creative mindset to generate innovative ideas and drive content creation through the content roadmap.
Be proficient in gathering and analysing insights from sources such as Tableau, social media, email, and marketing engagement to inform SPaG content decisions.
Liaise effectively with other teams and key stakeholders to organise, communicate, and promote your content.
In this role, you will learn:
Agile Working Practices
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Data Analysis and Decision Making
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Customer Experience and Engagement
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Content Management and Strategy
Market Research and Competitive Analysis
You’ll work with:
Other ECLs, customer-facing teams and key areas of the business
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Education Category Managers on the top level strategy for the area
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Your production team of Content Writers, Editors, Designers and Illustrators
Production managers and team leaders
We're interested in anyone who meets a combination of the following:
KPIs
Generate one new idea for SPaG per month.
Achieve 100% of roadmap smart goals per month.
Ensure SPaG content lines meet financial and usage targets
Ensure SPaG content lines achieve an NPS (customer feedback score) of +80 monthly.
In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here’s a couple of the things that make Twinkl a great place to be:
- A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
- Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
- From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
- Quarterly company awards programme
- Seasonal events
- Referral scheme
- Cervical and Prostate screening
- Company sick pay after 3 months of service
- After probation - cycle-to-work scheme
- Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
