This role will be involved in developing and improving a wide range of written and digital content to communicate with various groups of potential students and their influencers. The content will be used across many different types of media, including social channels, emails, web and in printed publications. The role offers opportunities for those with an interest in marketing and student recruitment to develop their marketing skills in a dynamic team environment.
The Marketing team is based in Marketing, Recruitment, Admissions and Outreach (MRAO), part of the University's External Relations Directorate. The team produces materials for a wide range of student recruitment and conversion campaigns to maximise both student quality and diversity.
Powerful and engaging communications are essential to convey the many benefits of studying at the University of York and we are currently looking to recruit a Marketing Content Developer to work on a wide range of projects and campaigns around student recruitment marketing. This role offers an exciting opportunity for those with the necessary experience to work on a wide range of projects in a dynamic team environment.
To contribute to the specialist marketing service supporting operational and strategic activities for prospective students; develop an in-depth understanding of the student journey and decision-making processes; attract talented students from all backgrounds; work as part of a team to develop content to support wider marketing recruitment campaigns running across UK and international markets; and work closely with other teams in the University to understand how your content can work in the best possible way for users - on topics ranging from applying to a course to exploring student life on campus and life in the city.
Role holders will be required to undertake some or all of the duties below:
- Create and edit content (copy and other content) to be used on the website, social media, email, online advertising, other digital channels, and in print.
- Ensure content is clear, accurate and engaging and always tailored to the target audience and channel.
- Develop a detailed understanding of our target audiences and their user needs.
- Plan, deliver and evaluate digital and print projects to support wider strategic marketing and communications objectives.
- Help to develop mechanisms for how we collect and repurpose content across marketing materials.
- Plan, implement and evaluate online marketing campaigns.
- Work with colleagues across Marketing to ensure consistent information and messages are communicated to enhance engagement with our audiences.
- Build effective working relationships with colleagues across the University and provide efficient communications support as required.
- Work closely with the Marketing Managers to develop marketing solutions.
- Maintain up-to-date knowledge of digital marketing techniques and delivery, in order to provide professional advice to the University.
- Lead on and contribute to market and audience research to gain audience insights and evaluate the effectiveness of specific marketing initiatives.
- Provide support, guidance and training to internal stakeholders in relation to writing excellent, user focused content, and the use of the Web CMS and Marketing CRM systems.
- Work flexibly with colleagues to provide out-of-hours support and cover other roles when necessary, always maintaining the highest of standards.
The above list of duties is not exhaustive and is subject to change. The post holder may be required to undertake other duties within the scope and grading of the post.
Interview Date: To be confirmed
For informal enquiries: Please contact tom.lock@york.ac.uk (Marketing Manager, Core)
The University strives to be diverse and inclusive – a place where we can ALL be ourselves.
We particularly encourage applications from people who identify as Black, Asian or from a Minority Ethnic background, who are underrepresented at the University.
We also encourage applications from women for senior roles.
We offer family friendly, flexible working arrangements, with forums and inclusive facilities to support our staff. #EqualityatYork
