About THG
We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
We are seeking a highly motivated and creative Social Media Manager (full time) to join our dynamic team at THG Experience.
As the Social Media Manager, you will play a pivotal role in shaping and executing our comprehensive social media strategy initially for King Street Townhouse Hotel and Hale Country Club & Spa - some of our properties within the THG Experience portfolio.
Explore more about King Street Townhouse Hotel here.
Find out more about Hale Country Club here.
RESPONSIBILITIES:
- Social Media Strategy: develop and execute a comprehensive social media strategy aligned with brand objectives and target audience with the aim of increasing brand awareness and community engagement.
- Content Creation: Work independently and alongside our in-house photographer and graphic design team to create captivating, social-first content including stills, short-form video and multimedia content to utilise across all social touchpoints.
- Content Management: Manage projects and teams to create engaging, high-quality content that resonates with our target audience and aligns with our brand identity.
- Social First Campaigns: Work alongside the wider team to deliver engaging, informative and educational social-first campaigns that showcase each of our brand's personality, setting measurable goals for campaigns, measuring and showing ROI.
- Event Coverage: Attending property-hosted events alongside the PR team to capture social content and, where required, accompanying influencers, ensuring full coverage of the event to maximise impact and awareness.
- Paid Social: Working alongside Head of Digital Marketing to build paid social campaigns, monitor, review and optimise accordingly.
- Analysis and Optimization: Analysing the long-term needs of the THG Experience social media strategy, offering quarterly reports, outlining any necessary changes to the overall digital marketing plan and any emerging social media trends.
- Staying up-to-date with the latest social media trends and digital technologies.
- Innovation and Disruption: Implement disruptive and cutting-edge approaches to stand out in the crowded social media landscape, positioning the THG Experience portfolio as leading properties in their sector.
- Audience Engagement: Ensure that our properties remain front of mind, aspirational and engaging to our core audience through social media while actively seeking new opportunities to reach potential new customers.
- Community Management: Monitor and respond to customer feedback, comments and social media posts to increase engagement and foster a strong community delivering excellence and retaining loyalty.
- Collaboration: Work closely with the Head of Brand and Head of Digital Marketing to optimize ideas and maintain our status as an innovative brand, committed to excellence and dedicated to providing truly luxurious and unique experiences across various social media channels.
- Influencer Collaboration: Work with the Head of Brand and Head of PR to build an influencer strategy and deliver relevant and socially native activation plans that support the brand channels.
- Marketing Integration: Collaborate with the marketing team to seamlessly integrate social media efforts into broader campaigns, ensuring consistency and alignment with overall marketing goals.
REQUIREMENTS:
- Bachelor's degree in marketing, communications, or a related field (Master's degree preferred)
- Proven experience in social media management, preferably in the hospitality industry
- Experience in content creation and editing content is a must
- Proficient in using Adobe Creative Cloud for content creation
- Strong understanding of social media platforms, trends, and emerging technologies
- Excellent project management skills with the ability to lead cross-functional teams.
- Creative thinker with a passion for innovation and disruption in social media marketing
- Strong analytical skills to measure the effectiveness of social media campaigns
- Exceptional written and verbal communication skills
- Experience with influencer marketing is a plus
- Skilled in using a camera and understanding lighting is a plus
BENEFITS:
- 50% off dining at Hale Country Club & Spa and discounted membership
- Exclusive room rates at King Street Townhouse Hotel
- 20% off dining at King Street Townhouse Hotel
- Up to 50% off on THG brands (Myprotein, Lookfantastic, ESPA, and more)
- In-person or video GP consultations, discounted prescriptions, and physiotherapy
- Increasing annual leave with service, plus your birthday off
- Continuous learning and development opportunities
- £250 bonus for referring a friend
- Compliance training in Food Hygiene, Alcohol Responsibility, and more based on your role
- Access to in-house Wellbeing Program
- Pension scheme for financial stability
ABOUT THG EXPERIENCE
THG Experience is home to our portfolio of prestige event locations and luxury properties - including Hale Country Club & Spa, King Street Townhouse Hotel, Great John Street Hotel and 100 King Street. Through these venues, we create exceptional experiences, services and content - all of which ensure that our portfolio of brands and partners make real-world connections with their customers that create a lasting impact.
We also collaborate closely with THG Society, our influencer marketing platform, which allows brands to access extraordinary locations, create content and host events with influencers and clients.
THG Experience is perfectly positioned to deliver rapid growth for THG's fast-moving, global brands. It's an incredibly exciting time to be joining the team. Explore more about THG here.
APPLY
To apply, please send us your up to date CV and your Portfolio using the link below. Visit our THG Careers page to learn more about current opportunities – we'd love to hear from you!
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
