An excellent opportunity has arisen to join the Pancreatic Cancer Action team as our new Digital Marketing Lead! We’re looking for an experienced, data-driven digital marketer who is a creative thinker and keen to innovate and continually grow and develop our digital channels.
Pancreatic Cancer Action is a national charity, dedicated to saving lives through early diagnosis. This post has a pivotal role to play in delivering our mission by increasing brand visibility, raising awareness amongst all our audiences and supporting the generation of income across the UK.
This exciting role will lead all our digital marketing channels and activities, with responsibility for delivering high-quality, creative and engaging content to our digital audiences. You will continually analyse and review channel and campaign performance, optimising content and developing activity as necessary.
Our new Digital Marketing Lead needs to be proficient in managing social media marketing, content marketing, email marketing, website management and development, with a big emphasis on delivering results through social media advertising, SEO, SEM, and PPC.
This is a fantastic opportunity to become part of a small but dynamic and fun team, really making a difference to an expanding charity.
About Pancreatic Cancer Action
Pancreatic Cancer Action was founded in 2010 by a rare survivor of the disease. We are a small, creative and passionate team committed to improving early diagnosis and saving lives.
Pancreatic cancer has only a 7% survival rate and this figure has not improved significantly for over 50 years. Despite it being the 5th biggest cancer killer in the UK, pancreatic cancer receives only 3% of overall research funding.
With a strong focus on early diagnosis, PCA aims to improve survival rates through raising awareness, medical education, improved patient information and by funding research specifically into the early diagnosis of pancreatic cancer. Simply put, we want more people diagnosed in time for surgery, currently the only potential for a cure.
Main responsibilities
- Lead all our digital marketing channels and activities with responsibility for delivering high-quality, creative and engaging content to our digital audiences.
- Communicate PCA’s strategic objectives - and all the activities that underpin them - to UK audiences. These include:
- Raising public awareness and knowledge of pancreatic cancer and its symptoms.
- Education, awareness and training for the medical and healthcare communities.
- Funding research specifically into early diagnosis of pancreatic cancer.
- Providing high-quality health information and publications.
- Contribute to the creation and implementation of a digital and social media strategy.
- You will support PCA’s mission by increasing brand visibility, raising awareness amongst all of our audiences and supporting the generation of income across the UK.
- You will continually analyse and review channel and campaign performance, optimising content and developing activity as necessary.
- You will lead our social media marketing, content marketing, email marketing, website management and development.
- Be responsible for designing and creating engaging and relevant content for all our channels.
- You will deliver results through social media advertising, SEO, and online advertising (including PPC).
- Monitor the financial spend of agreed areas of responsibility, working within agreed budgets.
Website management
- Manage, develop and update the PCA website.
- We are currently working with an external agency to create and launch an exciting new PCA website. This is in the final stages, and the successful candidate will likely take ownership of the final stages of this project and oversee its launch.
- Working alongside our external agency, you will oversee the ongoing technical management of our website.
- You will ensure compliance with best practice and focus on continually improving users’ experience.
- Ensure PCA benefits from integrating our CRM and other software into the website.
- Ensure that content is regularly reviewed and updated, and new content is added to the site regularly (blogs, news etc.).
SEO
- Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research, on-page optimisation and technical SEO audits.
- Monitor, analyse and report on SEO performance.
Digital content
- Manage and maintain the content calendar, including planning and scheduling content that aligns to both PCA and project objectives.
- Create and manage the sourcing of high-quality content for blogs, website pages, social media posts, email content and for all other digital channels.
- Write, edit and proofread content to ensure clarity, accuracy, and alignment to PCA’s Text and Brand Guidelines.
- Create engaging design assets for use across all digital channels, including video and animation.
- Responsibility for pixels and unique identifiers for analytics.
Social media
- Work with the Head of Marketing and Communications to develop a social media
strategy and set goals to increase brand awareness and engagement.
- To be responsible for all PCA social media channels, including design and content development, scheduling, optimising, and reporting.
- Manage social media channels on a day-to day-basis, engaging with PCA audiences by responding to comments and queries and being proactive to find out more and nurture relationships.
- Develop social media communities by facilitating discussions.
- Plan social media campaigns in line with other marketing and communications or PCA-wide activities.
- Use social media analytics to generate regular reports, using results to inform future day-to-day work and campaigns.
- Spot social media trends and industry best practice, advising on best social media content, tactics, and new technologies.
- Form relationships with key social media influencers to help grow our reach.
Digital advertising
- Manage all paid-for digital marketing, including lead generation and acquisition (Meta, Google etc.)
- Create advertising campaigns and ensure effective tracking, monitoring, improvements, evaluation, and reporting of campaigns.
- Oversee our Google Ads grant (PPC) and Google Tag Manager.
Email marketing
- Create and distribute monthly e-newsletters to PCA segmented subscribers.
- Create and distribute email campaigns to segmented audiences.
- Develop email schedules for awareness and acquisition campaigns.
- Create and manage automated email sequences.
- Segment email lists and ensure personalised messaging for targeted audiences.
Working as part of a team
- Be an integral part of the Marketing and Communications team, including a Marketing and Communications Executive, a PR and Communications Lead and the Head of Marketing and Communications.
- Support the Marketing and Communications team and help cover their areas when needed.
- Provide Digital Marketing expertise to the whole PCA team.
Other duties
- Be a brand ambassador, providing advice on the consistent use of PCA’s brand.
- Travel across the UK to attend meetings, events and activities when needed.
- Deputise for the Head of Marketing and Communications when needed.
- Any other duty that the Head of Marketing and Communication considers appropriate.
Please see the job description and person specification document (below) for full details of the post. Please also keep in mind that every effort has been made to outline all the main duties and responsibilities of the post, a document such as this does not permit every item to be specified in detail.
What we offer
- A friendly and supportive team
- Flexible working arrangements and we believe in work-life balance
- Fair and equal pay (reviewed annually)
- 28 days leave, plus bank and public holidays
- 3 days shut down for Christmas on top of Annual leave allowance
- Birthday leave
- Opportunities to get involved in all aspects of the organisation
- An organisation which takes mental health seriously
- Health cash plan scheme including children under 16 years with the option to upgrade and add family members
- Employee assistance programme
- Casual dress
- Investment in your ongoing development such as conference participation and training courses
And much more!
Closing Date: Sunday 20th October 2024
Interview Date: Monday 28th October 2024
Job Types: Full-time, Permanent
Pay: £28,000.00-£30,000.00 per year
Benefits:
- Company events
- Company pension
- Flexitime
- Work from home
Schedule:
Work Location: Remote
