Job Ref:
SW1159460LonCME
Location:
London, Greater London, United Kingdom
Postcode:
EC4Y 0AN
Type of contract:
Permanent
Salary:
Competitive
Posted Date:
Wednesday, October 2, 2024
Closing Date:
Saturday, November 30, 2024
Content Marketing Executive
Location: City of London
Location type: Hybrid
Who we are…
GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we’re able to create trusted intelligence on the world’s largest industries for thousands of companies, government organisations and industry professionals in one fully integrated platform.
We began our journey in 2016, by combining a diverse range of specialist information services companies, many with decades of trusted customer relationships and deep sector specialisms. Today, we believe in the power of collaboration and operate as a single company, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers globally. The combination of deep expertise within the industries we serve and an innovative mindset, are unique and fundamental to ongoing success of our business.
Why join GlobalData?
GlobalData is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world’s trusted source of strategic industry intelligence.
Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people and it’s the collaboration of our teams that have shaped our success and will continue to do so in the future. Our colleagues are led by a strong management team who offer training, development and coaching that allows both early and experienced talent to progress in their career.
The role…
As the Content Marketing Executive, you will play a pivotal role in the creation and delivery of marketing campaigns to support GlobalData’s ambitious AI growth and brand positioning plans.
Your core role will be centred around building multi-channel content needed for these campaigns, ensuring timely delivery, and monitoring success in order steer the content strategy going forwards.
This is a rare opportunity to be part of an exciting new marketing team with a huge opportunity to drive brand amplification and ambitious growth targets.
Key responsibilities:
- Content creation – write, proofread, and edit relevant content that aligns with campaign objectives for various channels, including email, website, blogs, social media, webinars, events, and campaign assets.
- Content execution – support the launch of marketing campaigns by assisting with their execution and delivery in an efficient and timely manner.
- Research and idea generation – conduct market, trends, customer, and competitor research to develop content ideas for upcoming campaigns.
- Reporting – analyze and report on the success of all content and campaigns based on key KPIs, including engagement, lead generation, and sentiment analysis, using tools such as Hubspot, Salesforce, Google Analytics, and Linkedin Campaign Manager. Provide suggestions for future campaigns to improve success and effectiveness
- Design collaboration – work closely with the Marketing Graphic Designer to ensure consistency across both visual and written aspects of content.
- Brand development – evolve the brand voice in line with brand development strategies and ensure voice consistency across campaigns, collateral, and channels.
- Strategy assistance – assist the Marketing Director with the development of content strategies to increase brand awareness, audience engagement, and lead generation.
- Optimisation – work closely with the SEO team to ensure web content is optimised for search engines, improving organic visibility and driving traffic to our digital platforms.
- Collaboration – work with stakeholders, such as Sales, Product, and Analysts, across the company to inform content and align with wider business objectives.
- Organisation and planning – build and maintain content plans and calendars to keep up with campaign delivery and forward plan effectively.
Role requirements:
- Minimum 3 years’ experience in a marketing, content, or copywriting role.
- Strong communication and written literacy skills
- You have created marketing content for various channels (email, website, social) and campaign types.
- Experience analyzing and reporting on content success, lead engagement, and generation.
- You can develop an understanding of key industries and buyer personas.
- Using a CRM such as Hubspot or Salesforce.
- Self-motivated and keen to learn.
- Excellent time management and organisation skills
GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
To find out more and to apply to our roles please visit careers.globaldata.com.
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