THE ROLE & RESPONSIBILITIES
Reports to: Brand Manager
Key internal relationships: Brand Manager, Events team, Field Marketing team, Trade Activation team
Key external relationships: brand partners’ marketing and digital teams, brand activation partners, freelance photographers and videographers
Key responsibilities:
1. Brand consistency: acute understanding of our brand mission and target consumer in order to create content that is completely consistent with our brand guidelines and that builds brand equity
2. Content strategy: have a clear understanding of our key social media channels (primarily Instagram, and secondarily TikTok), and an ability to create compelling and engaging content plans for each channel in line with our brand positioning and brand strategy
3. Social amplification: work closely with our Events team, Trade Activation team, and Field Marketing team to ensure we are effectively using our organic social channels to amplify our brand activity from other areas of the business.
4. Be very hands on by getting along physically to our events and activations to capture the UGC style content that you will then use our digital channels to amplify. Content capture, editing, and posting skills all required.
5. Collaboration: working in very close collaboration with our brand manager on all content that we put out, learning from her about our brand positioning and strategy, and occasionally working in collaboration with third-party photographers and videographers where required to create compelling content - ensuring they grasp our social strategy
6. Community engagement: managing and maintaining strong relationships with our consumers via building our social community. Fast and engaging replies to consumers to drive strong brand engagement.
This is not an exhaustive list of duties and is subject to review in agreement with the postholder.
PERSON SPECIFICATION
Qualification: Degree, preferably in relevant area such as business, marketing or management
Behaviour: someone who shares and displays the JUBEL culture:
I. Values Driven: our five values aren’t just words on a wall. They are the attitudes, behaviours and skills we value in our team to influence who gets hired, promoted, or let go. We embrace diverse personalities and working styles, but every team member lives and breathes our five values:
1. Thirsty: outstanding delivery through an insatiable drive, work ethic, and external competitiveness - want it
2. Action Oriented: working at race pace with a positive and open mind towards everything, doing beats talking
3. Sustainable: operating in a way so that our planet, relationships, sales and energy levels are all built to last
4. Off-Piste: safe = risky. Bold and brave approach with smart risks and no fear of failure
5. Curious: strong and broad appetite to learn - ask questions, be humble, embrace feedback
II. High Performance: We believe the best perk we can offer people is a team of great people to work with who are equally motivated, passionate and driven.
III. Freedom & Responsibility: People who take real responsibility are rare - self-starting, motivated, disciplined, proactive, not letting anything slip through the net, and working as hard on their own as they do in front of others. We hire for real responsibility so we can have true autonomy. You are treated like an adult and trusted, so you won’t be asked where you are or what you’re doing.
Knowledge & Experience
- Strong personal social media presence
- A good understanding of generate fit for platform content
- Experience of balancing and managing a high number of priorities
- Strong experience using digital channels
Skills
- Creative
- Organised and good at balancing priorities
- Hands on - love to roll your sleeves up and get stuck in
- Attention to detail
OTHER DETAILS
Start date: as soon as possible
Location: office-based in Kennington, London
Salary banding: £30,000
Share options: every member of the team is issued share options each year they are with the business
Annual gift: £100 gift budget for each year you are with the business (e.g. year 3 = £300 to spend however you wish)
Hours: full-time, flexibility will be essential as occasionally you will be required to work some evenings and weekends
Holiday policy: flexible holiday policy
Wellbeing: private healthcare, dental care and stress relief counselling service, plus monthly personal wellbeing budget
Team engagement: annual ski trip in March with everything apart from spending money covered by the company
JUBEL is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, colour, religion, sex, sexual orientation, marital status, age, disability, national or ethnic origin, or other protected characteristic.
