We are looking for a passionate and analytical Digital Marketing Executive with a specialisation in SEO paid social and PPC to join our team. Eager to help us build and optimise our online presence and thrive in a collaborative environment. You’ll be working both independently and as part of a team, managing all aspects of PPC and SEO execution across all brands under the Pride Mobility Products Ltd umbrella.
You’ll play a key role developing the company’s strategic approach, then lead on the successful execution of the Online strategy. You will report into the Head of Marketing to help produce content to help improve our online presence. You will be working autonomously as well as part of a team to help create online content.
Responsibilities
· Plan and execute PPC campaigns on platforms such as LinkedIn, Facebook, Instagram and Google Ads, ensuring optimal ROI.
· Continually look to deliver, improve and understand best in class campaign execution.
o Conduct A/B testing and analyse ad performance to continuously improve PPC strategies and ad creatives.
o Manage and optimise ad spend to stay within budget while maximizing reach and conversions.
· Track, report, and analyse website analytics and PPC initiatives and campaigns.
· Develop, implement, and manage SEO strategies to improve organic search rankings and drive traffic to our website.
· Conduct thorough keyword research and analysis to identify opportunities for organic growth.
· Optimise on-page and off-page elements, including meta tags, content, and link-building strategies.
· Monitor and analyse site performance using SEO tools such as Google Analytics, SEMrush, and Moz, and make data-driven decisions to improve results.
· Collaborate with the Marketing team to create SEO-friendly content and ensure alignment with overall marketing goals.
· Stay up to date with the latest trends and best practices in SEO and PPC.
· Prepare detailed reports and present findings to the marketing team and management.
· Think creatively to develop innovative tactics and strategies that drive results
· Follow industry trends, drive innovation, and contribute to case studies, blog articles, and training
· Contribute to projects, process changes, and roll-outs.
· Learn from our staff of industry experts and multiple e-learning resources
· Conduct monthly online competitor research identifying key takeaways that can be implemented across all brands.
What we need from you
- 2 to 3 years of proven experience in Digital Marketing, having managed SEO and PPC campaigns consistently and with proven success.
· Experience with all social media platforms Adobe Creative Cloud, Canva, Microsoft Suite, Wordpress, Mailchimp and Hootsuite
- In-depth knowledge of SEO tools (e.g., Google Analytics), PPC platforms (e.g., Google Ads) and Analytics (e.g Google Analytics, Search Console)
- Up to date with the latest trends and best practices in SEO and PPC.
- Strong copywriting skills: ability to quickly and accurately craft compelling copy aligned to the corporate tone of voice and style guide.
- Analytical mindset with the ability to interpret data and make actionable recommendations.
- Experience with bid management tools is a plus.
- Excellent communication and interpersonal skills.
- Proficient in MS Office, marketing software (e.g., CRM) and WordPress
- Strong attention to detail
- A keen approach to learning new skills, and staying up to date with a fast-moving industry
- Ability to prioritise and schedule work to meet demands set by the company
· Willingness to be flexible within the role to adapt to tasks outside of their standard job description.
· Self-driven and work well on their own with help and guidance from the core Pride Team.
· Full UK driving licence. Comfortable driving vehicles up to B1 (Luton)
- Ability to manage multiple tasks and projects simultaneously.
Desired assets
- Marketing degree or equivalent
- Experience within a similar industry or within a B2B company
What we can offer in return
- Competitive salary
- 25 days annual leave (plus bank holidays and Christmas to New year closure)
- Team events and perks, including free lunches on ‘Team Days’.
Who We Are
Pride Mobility is the global leaders in mobility innovation originating in the US in 1986. The UK is now its biggest subsidiary being the market leaders within the mobility scooter industry. With several sub brands under the Pride umbrella you will be responsible for online activity for Pride Mobility, Quantum Rehab and Sitting Pretty our rise and recliner furniture company.
Hours: 37.5hrs p/wk (09:00am – 5:30pm, Mon. to Fri.)
Job Type: Full-time. Office based – opportunity for flexible working 1 day a week from home after probation period.
Salary: £28-30k
