Salary: £34,000 - £40,000 (depending on experience)
Location: Oxford (OX4) with hybrid working options
Hours: Full-time, Monday to Friday, 9:00 AM – 5:30 PM
Reports to: Head of Brand and Marketing
About Us
Oxford Royale is a world-renowned provider of elite summer schools, offering transformative educational experiences to students from over 170 nations. As a three-time winner of the Queen’s Award for Enterprise, we are passionate about inspiring young people to realise their potential through unparalleled cultural and learning opportunities.
The Opportunity
We’re looking for a talented and driven
CRM Specialist to take the lead in crafting and executing impactful strategies across email, SMS, and direct mail channels. In this exciting new role, you’ll play a pivotal part in shaping our customer relationships and driving growth during a time of significant expansion. If you’re customer-focused, data-driven, and have a proven track record of delivering successful CRM campaigns, this is your chance to make a big impact.
What You’ll Do
- Develop and implement a CRM strategy to boost lead conversion, customer loyalty, and revenue growth.
- Create and optimise personalised campaigns using segmentation and customer journey mapping.
- Manage and grow our email, SMS, and direct mail marketing efforts across diverse markets and segments.
- Oversee triggered email workflows, newsletters, and retention campaigns.
- Collaborate with teams across Sales, Admissions, and Operations to ensure a seamless customer experience.
- Track and analyse performance metrics, delivering insights to meet ambitious targets.
- Ensure compliance with GDPR and maintain the accuracy of customer data within our CRM system.
What We’re Looking For
- Experience: Proven expertise as a CRM or Email Marketing Manager with a history of driving growth and ROI.
- Technical Skills: Knowledge of marketing automation tools, ESPs, and segmentation techniques.
- Analytical Mindset: Strong ability to use data to inform and refine CRM strategies.
- Customer-Centric Approach: Passionate about delivering exceptional customer experiences.
- Commercial Acumen: Focused on achieving measurable results in conversion and revenue.
- Bonus: Knowledge of HTML is a plus but not essential.
Why Join Oxford Royale?
- Generous Leave: 32 days of annual leave, including bank holidays.
- Perks: Access to an annual bonus scheme, Employee Assistance Programme, cycle-to-work scheme, and free parking.
- Hybrid Working: Flexibility to work remotely with office-based collaboration.
- Team Spirit: Winter and summer socials, team-building events, and a supportive culture.
At Oxford Royale, we are committed to fostering an inclusive and supportive environment for all. We believe in building a community that reflects the diversity of the students we serve and are dedicated to equality, diversity and inclusion.
Our goal is to cultivate a workplace where everyone feels valued and can contribute fully, regardless of background, age, gender identity, sexual orientation, ability, ethnicity, or perspective. By embracing different experiences and viewpoints, we can achieve more together and deliver the best possible experiences for our students and staff. We are proud to be an equal-opportunity employer and encourage applications from all backgrounds.
Oxford Royale is equally committed to safeguarding and promoting the welfare of young people and we expect all staff to share in this commitment. To uphold these standards, we conduct enhanced disclosure checks for all roles.
