Job Summary
We are seeking a dynamic and experienced Public Relations Manager to join our team. The ideal candidate will be responsible for developing and implementing effective communication strategies that enhance our brand image and foster positive relationships with the media, stakeholders, and the public. This role requires a creative thinker with strong writing skills and a passion for storytelling. Preference given to those that are entrepreneurially minded and have strong ownership.
Qualifications
- Proven experience in public relations or a related field is essential.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Strong interpersonal skills with the ability to build relationships at all levels.
- Proficient in using social media platforms for brand promotion and engagement.
- Ability to work under pressure and meet tight deadlines while maintaining high-quality standards.
- A degree in Public Relations, Communications, Marketing, or a related discipline is preferred but not mandatory.
- Familiarity with media monitoring tools and PR software is advantageous.
Skills we’re looking for
- Portfolio of work that demonstrates successful PR campaigns that have driven SEO results
- You’ll have a growth mindset and be keen to learn and progress
- First class written skills (copy editing experience is desirable)
- A desire to keep up to date with industry developments, best practices and tools through blogs and social media
- Strong organisational skills, excellent written and verbal communication skills
- Ability to manage your time efficiently
- Confidence in taking on new challenges and learning new skills
- Driven 'can do' attitude, being a proactive person is a real winner for us
- Enjoy working in a team, but have the ability to work independently
- Data Interpretation: The ability to understand and interpret data, both from campaigns and media, and adapt strategies based on insights.
- Creative Thinking: Demonstrable creative thinking and innovation in past PR campaigns.
- Multitasking: Strong ability to prioritise and manage multiple clients and campaigns at once.
- Storytelling: Excellent storytelling skills to help create compelling narratives that generate media interest.
- Pitching Skills: Proven ability to craft compelling pitches to capture journalists' attention.
- Design Sensitivity: An eye for design, even if not creating it, to ensure content is visually compelling and aligns with campaign goals.
Example Duties (can be discussed at interview)
- Leveraging creative content campaigns to generate links / coverage on a variety of publications
- Building relationships with influential bloggers, press contacts and other key influencers
- Building media lists of highly targeted websites and journalists
- Working with the team on campaign ideation and the development of content campaigns
- Liaising with journalists to secure placements for clients
- Create stories and content with data that influencers and journalist want to promote - for example press releases, articles, infographics (being able to create a design brief where appropriate and manage designers)
- Analyse data to identify content for digital PR and SEO outreach campaigns
- To have a proven track record of being able to develop rapport with journalists and subsequently generating coverage for clients
- To have a proven track record of being able to operate at pace and take advantage of trends with newsworthy stories.
- Conduct brainstorming sessions with the wider team to develop innovative and actionable campaigns for our clients
- Oversee multiple projects from start to completion and keeping to deadlines
- Analysing and reporting on various SEO KPIs to measure the performance of content marketing, outreach & digital PR campaigns to deliver continued improvements
- Build on your existing relationships with journalists, and various media owners to further build on your list of contacts.
- Keep on top of industry trends and channels like @prjournalrequest on twitter
- Outreach Tool Proficiency: Utilising PR and outreach tools like Agility, or similar platforms for outreach management and monitoring.
- Link Profile Management: Monitoring and ensuring the quality and relevance of links generated, helping to disavow poor-quality backlinks when needed.
- Event Participation: Attending or representing the agency or clients at relevant industry events, conferences, or webinars to build relationships with key media contacts.
- Competitor Analysis: Monitoring competitors' PR strategies and tactics to identify opportunities and gaps in your own strategy.
- Local and Niche Outreach: Proactively building relationships with niche and local media outlets that are highly relevant to clients' industries.
- Collaborating with Paid Media: Coordinating with the paid media and social media teams to amplify digital PR efforts.
- evelop and execute creative content campaigns to secure links and media coverage across relevant publications.
- Build and nurture relationships with influential bloggers, press contacts, and key industry influencers.
- Create and maintain targeted media lists of websites, journalists, and industry contacts.
- Collaborate with the internal team on campaign ideation, content development, and execution.
- Liaise with journalists to secure client coverage, leveraging data-driven content such as press releases, articles, and infographics.
- Manage designers by creating design briefs and overseeing content creation where necessary.
- Analyse data to identify opportunities for digital PR and SEO outreach campaigns, ensuring effective link-building strategies.
- Track record of quickly building rapport with journalists and securing timely, relevant coverage.
- Lead brainstorming sessions to develop innovative and actionable PR campaigns.
- Manage multiple projects from concept to completion, adhering to deadlines.
- Analyse and report on SEO KPIs to evaluate and improve campaign performance.
- Expand and strengthen existing relationships with journalists and media outlets, continually growing your network.
- Stay up to date with industry trends, including monitoring @prjournalrequest and other key channels.
- Utilise PR and outreach tools like Agility or similar platforms to streamline outreach and campaign management.
- Ensure the quality and relevance of backlinks generated and manage disavowal of poor-quality links where necessary.
- Represent the agency and clients at relevant events, conferences, and webinars to expand media contacts.
- Conduct competitor analysis to identify PR opportunities and refine strategies.
- Collaborate with paid media and social media teams to enhance digital PR efforts and amplify campaign reach.
We look forward to welcoming a passionate Public Relations Manager who can contribute significantly to our team!
Job Types: Full-time, Permanent
Pay: £29,000.00-£35,000.00 per year
Additional pay:
Benefits:
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Enhanced maternity leave
- Free parking
- Health & wellbeing programme
- Paid volunteer time
- Private medical insurance
- Referral programme
- Sick pay
- Store discount
- Work from home
Schedule:
Experience:
- Public relations: 3 years (required)
Work Location: In person
Application deadline: 05/01/2025
Expected start date: 21/02/2025
