About us:
Amach is an industry-leading technology driven company with headquarters located in Dublin and remote teams in UK and Europe.
Our blended teams of local and nearshore talent are optimised to deliver high quality and collaborative solutions.
Established in 2013, we specialise in cloud migration and development, digital transformation including agile software development, DevOps, automation, data and machine learning…
The Digital Marketing Lead (Account-Based Marketing) will develop, execute, and optimise Account-Based Marketing / ABM strategies to support our sales goals in targeting commercial airlines worldwide. Working closely with the sales and product teams, the Digital Marketing Lead (Account-Based Marketing) will craft personalised, data-driven campaigns that address the specific needs and attributes of our target market, drive pipeline growth and strengthen existing customer relationships. We are looking for a Digital Marketing Lead (Account-Based Marketing) to join us and they can be located in Ireland or the United Kingdom.
Key responsibilities & duties include:
- Develop and implement account-based marketing strategies with a key focus on 1:1 and 1:few approaches, working closely with sales to identify high-potential accounts and crafting personalised and engaging campaigns
- Design and execute integrated Account-Based Marketing campaigns across multiple channels (e.g., email, digital, social, events) that align with the company's sales objectives
- Partner closely with sales to craft and execute joint account plays that drive new POCs and generate new sales opportunities across multiple buying committees
- Leverage analytics to track engagement, identify trends, and measure the impact of ABM programmes on driving engagement and new pipeline with target accounts. Use insights to facilitate data-driven conversations with key stakeholders across the organisation, including senior-level management
- Collaborate with the wider management team to meet a set of agreed KPIs around account engagement and new pipeline development
- Work with wider content and product teams to create personalised messaging, case studies, whitepapers, and presentations to engage target accounts effectively
- Use Account-Based Marketing technology and related tools to create account segments, target effectively, and report on Account-Based Marketing impact
- Manage Account-Based Marketing budgets and MarTech tools, ensuring ROI for each campaign and optimising spending across high-impact channels
Required Skills & Experience:
- Marketing experience, with a dedicated Account-Based Marketing role, ideally with a fast-paced, high-growth technology/software company
- Deep understanding of Account-Based Marketing strategies and demonstrable experience specifically with 1:1 and 1:few approaches, along with experience using CRM ideally Salesforce, marketing automation e.g. HubSpot, Eloqua, and ABM platforms e.g. Demandbase, 6sense
- Proven ability to work cross-functionally with sales and product teams, with experience in supporting sales through joint account plays that drive hyper-targeted engagement and accelerate new sales opportunities
- Strong skills in analytics and reporting, with the ability to interpret data to optimise campaigns and facilitate data-driven discussions with stakeholders at all levels, including senior management
- Demonstrated ability to meet and exceed Account-Based Marketing KPIs, particularly around account engagement and pipeline growth
- Excellent communication and storytelling skills, able to craft compelling messages for different target personas and airlines
- Familiarity with working in multiple markets across EMEA
What's in it for you:
- An opportunity to join a fast-growing company
- Options for career advancement
- Learning and development opportunities
- Flexible working environment
- Competitive rates based on experience
Not for you?
Check out all of our open positions in our
careers page and follow us on
LinkedIn for future opportunities.
P.S. Share this with friends and co-workers! Don't be afraid they'll steal it from you, if you're amazing and smart we'll find a role for you. We are growing fast and we are always looking for talented people.
At Amach, we strive to be an inclusive community of open-minded individuals with different backgrounds and we are committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. We strongly believe that a diversity of experience and background is essential to create a fulfilling environment and better solutions for our people and our customers. All Amach employees and contractors are expected to honour this policy and act to ensure that every individual is respected in the workplace.
Your personal data
Amach will process your personal information in accordance with the EU's General Data Protection Regulation (GDPR). We will comply with data protection law and principles, which means that your data will be:
- Used lawfully, fairly and in a transparent way
- Collected only for valid purposes and not used in any way that is incompatible with those purposes
- Relevant to the purposes we have told you about and limited only to those purposes
- Accurate and kept up to date
- Kept only as long as necessary for the purposes we have told you about
- Kept securely
If you would like to contact us about your data, please use the following address: info@amach.com
