PRINCIPAL RESPONSIBILITIES

The Tactical Campaign Executive will play a crucial role in driving the success of our marketing campaigns across six key service divisions: Flu Clinics, Wellbeing, Chest X-rays, Occupational Health, Health Surveillance, and Occupational Hygiene. You will be responsible for executing tactical elements of marketing campaigns, tailored to specific industry verticals, and working closely with the Head of Marketing to ensure seamless delivery and achieve campaign objectives.

ROLE & RESPONSIBILTIES

· Campaign Execution: Implement tactical elements of marketing campaigns across various channels, including email, social media, paid advertising, and content marketing, for each of the six service divisions.

· Industry-Specific Targeting: Develop and execute targeted marketing campaigns for specific industry verticals, understanding their unique needs and pain points.

· Content Creation: Develop engaging and persuasive content, such as social media posts, email copy, and blog articles, aligned with campaign messaging and tailored to each industry vertical.

· Campaign Tracking and Analysis: Monitor campaign performance metrics, analyse data, and provide actionable insights to optimise campaign effectiveness for each service division.

· Collaboration: Work closely with cross-functional sales team, to ensure seamless campaign execution and alignment with broader marketing goals.

· Budget Management: Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI for each service division.

· Reporting: Prepare regular campaign reports and providing actionable recommendations for each service division.

· Optimisation: Continuously identify opportunities to optimise campaign performance, leveraging data-driven insights to refine strategies and tactics for each service division.

TRAINING AND DEVELOPMENT

Commit to and take responsibility for continued personal development
Take responsibility for maintaining evidence of continued personal development
Attend all relevant training internally and externally
Share learning experiences with other team members
Be willing to commit to undertake relevant training for formal qualifications
To discuss one’s own development needs with the Group Finance Manager to consistently achieve best practice and continuously improve personal performance
Willing to pursue further qualifications as deemed necessary within current legislation

SKILLS/EXPERIENCE REQUIRED

· Proven experience in marketing or advertising, with a focus on tactical campaign execution.

· Strong understanding of digital marketing channels and tools.

· Excellent project management skills, with the ability to manage multiple tasks simultaneously.

· Strong analytical skills and the ability to interpret data to inform decision-making.

· Excellent written and verbal communication skills.

· Creative mindset and the ability to think outside the box.

· Proficiency in marketing automation tools and CRM systems.

· A strong understanding of the healthcare industry and its various verticals.

COMPLIANCE

It is the individual and collective responsibility of every member of staff to ensure adherence to the Company’s Equal Opportunities policies. Racial, sexual or any other harassment or bullying will not be tolerated.
You will have sound approach to and be acutely aware of the need for confidentiality and adherence to Data Protection legislation in all your activities.
You will adhere to Company policy and process to demonstrate regulatory compliance and best practice.

Job Types: Full-time, Permanent

Pay: £23,000.00-£25,000.00 per year

Benefits:

Additional leave
Cycle to work scheme
Employee discount
Free parking
Health & wellbeing programme
Life insurance
On-site gym
On-site parking
Referral programme

Schedule:

Monday to Friday

Experience:

Digital marketing: 1 year (preferred)

Work Location: In person

Reference ID: MAN104

Latus Group

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Tactical Campaign Executive