ICHF Events is the UK's leading organiser of craft, hobby and lifestyle events. We organise events across the UK at leading exhibition venues.

We are recruiting for a part time Marketing Executive to work within the marketing department. The role will require attendance at events including occasional weekend working.

The purpose of the role is to:

· Support the marketing department in driving ticket sales, increasing visitor numbers and attracting new audiences

· Develop relationships with relevant industry contacts

· Advise sales and marketing departments on new trends, market developments and industry research

· Work to agreed budgets and targets

· Implement marketing plans and campaigns provided by the Marketing Manager

Key Relationships:

Internal

· Marketing Director

· Marketing Manager

· Creative Projects Manager

· Customer & Admin. Manager

· Head of Sales

External

· Industry contacts

· Designers

· PR Company

The role is accountable for:

Marketing Administration:

· Work closely with Creative Projects Manager to co-ordinate features and workshops

· Support Marketing Manager with co-ordinating all marketing comms

· Co-ordinate and update website content across event websites

· Assist Marketing team with social media campaigns and content

· Monitor ongoing show development spend against the budget and keeping accurate records.

· Marketing admin support including update exhibitor zones, research, coach listings, venue artwork and graphics.

· Work on-site at events where necessary

· Monitor venue websites to ensure ICHF events are published

Features and contras:

· Ensure all details of agreements are delivered to third party e.g. position within show, ads on website, e-newsletters etc.

· Liaise with PR agency with all show development features and contra information to ensure PR plan incorporates commitments as per agreement

· Work closely with Customer and Admin Support Manager to manage ticket sales process via third party and all promotion codes relating to agreement

· Provide regular updates to Operations Manager with details of what is required onsite e.g. furniture, graphics etc.

Key required Competencies:

Essential Skills

· Excellent communication and interpersonal skills

· Good knowledge of social media platforms

· High level business acumen with the ability to assess viability of projects against company objectives

· Able to manage varied and hectic workload and to work to deadlines

· Proven track record of successfully of working to targets and within budgets

· Proficient in working with IT systems

· Minimum of 5 GCSES (including Maths and English)

· Ability to work away from home occasionally at weekends and unsociable hours

Desirable skills

· A-level or equivalent higher education qualifications

· Experience within the hobby and cake artistry industry

· Previous experience working within the events industry

· Solid understanding of onsite health and safety

· Clean drivers licence

Job Type: Part-time

Pay: £15,000.00 per year

Expected hours: 22.5 per week

Schedule:

Monday to Friday
Weekend availability

Experience:

Marketing: 1 year (required)

Licence/Certification:

driving license (required)

Willingness to travel:

25% (required)

Work Location: In person

Application deadline: 06/01/2025
Reference ID: SDEV042021

International Craft and Hobby Fair Ltd

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Event Marketing Executive