Salary: £35,000 - £44,000 p/a depending on experience
Role type: Hybrid
Location: London, United Kingdom
Reporting to: Head of Brand Marketing

The Role

Join our Growth team as Marketing and Content Executive to drive awareness and sales across our portfolio brands.

If you’re a hands on, savvy marketing generalist with brilliant copywriting skills, a knack for creative brief writing and experience implementing campaigns and communications for organic and paid marketing channels, we’d love to hear from you. You’ll be a proactive self-starter who thrives in a fast paced environment and excels in taking a ‘test and learn’ approach to drive the best results for the business.

Responsibilities:

Copywriting: Craft highly engaging and succinct copy for multichannel marketing campaigns and email communications to drive customer leads/signups, loyalty and retention. Write SEO-optimised website copy for brand websites to drive organic traffic through Google search.
Creative Briefing: Brief our design agency to develop creative assets for marketing campaigns and key landing pages. You’ll set the objective, define key results and analyse performance to drive incremental improvements.
Offline Marketing Activation: Support the Head of Brand Marketing in leading our offline customer acquisition activity planning, supporting the briefing and delivery of creative assets and lead generation mechanics for events, trade shows, and direct mail.
Email Marketing: Develop highly engaging email marketing campaigns, writing copy, supplying imagery, building the campaigns and monitoring results to drive leads, retention and referrals.
Social Media and Content Creation: Own and implement our organic social communications, leading the content plan, writing copy, producing and launching assets to drive brand engagement.
Insight Building: Use customer, competitor and market insight to build the rationale for all of your marketing efforts, engaging in call listening, customer research studies (focus groups and surveys) and conducting desktop research to inform copy and creative decisions.
Performance Tracking and Reporting: Support in the monitoring and analysis of marketing initiatives, providing regular reports and recommendations for optimisation to improve overall effectiveness.
Brand Advocacy: Champion and promote the brand voice and messaging across all marketing channels, ensuring a cohesive and engaging customer experience.

What we’re looking for:

Experience: 2-5 years of relevant marketing experience, ideally in a startup or agile business environment.
Copywriting Skills: Demonstrable experience crafting compelling copy across on and offline channels with experience writing SEO-optimised website copy to drive website traffic through organic search.
Creative Mindset: A strong ability to generate innovative ideas and develop engaging content that captures the target audience's attention across various channels.
Ability to multitask: Tackle multiple projects in tandem with the ability to work under pressure to tight deadlines without compromising on quality.
Communication and Collaboration: Clear written and verbal communication skills with excellent interpersonal skills, as someone who thrives in a collaborative setting but can also independently drive results.
Knowledge of Marketing Tools: Familiarity with marketing automation tools (e.g., HubSpot), content management systems (e.g., WordPress), and design software (e.g., Canva, Adobe Creative Suite) to support campaign execution and content creation.
Data-Driven Approach: Strong analytical skills with the ability to interpret data and performance metrics to optimise content strategy, improve engagement, and drive conversion.
Social Media Expertise: Proven experience managing and growing social media channels, creating engaging content, and developing strategies to increase brand awareness and community engagement across platforms.
Project Management Skills: Strong organisational skills to coordinate multiple campaigns simultaneously, ensuring timely delivery and alignment with marketing objectives.

Extra Credit:

Creative Asset Development: Ability to design and produce original creative assets for social media, content marketing, and employer branding, effectively communicating brand messages and engaging target audiences.

Our Recruitment Process:

Initial Call: Start with an introductory call with our Junior Talent Acquisition Specialist to discuss the role and your potential fit. (30 mins)
Task Stage: Present a task to our Head of Brand Marketing and engage in a detailed discussion about your past experiences. (1 hr)
Values Interview: A Values Based Interview with our Head of Performance Marketing and Director of Sustainability (40 mins)
Final Interview: Final Interview with our Chief Commercial Officer (30mins)

About Hometree

Join Hometree Group and be at the forefront of transforming the residential energy landscape. Founded in 2015, Hometree began its journey in the home cover market. Today, We are spearheading the shift towards a future where home energy systems are decentralised, digitised, and reliant on renewable sources such as heat pumps, solar panels, batteries, EV chargers, and smart controls. This innovative approach is not just about sustainability; it's about empowering homeowners to manage their energy more efficiently and cost-effectively, thereby setting new standards in energy consumption.

We operate across three dynamic divisions:

Financial Services: Here, you'll contribute to offering flexible financing options that make it feasible for homeowners to embrace renewable energy technologies and make essential upgrades.

Energy Services: Be part of our extensive network of local installation businesses that equip homeowners with the cutting-edge, sustainable energy solutions necessary for reaching net-zero emissions.

Home Services: Help maintain the comfort and functionality of homes with comprehensive coverage plans that protect the essential hardware in the home.

At Hometree Group, we are committed to guiding UK homeowners on their journey towards more sustainable energy solutions, and we need passionate individuals to support them at every step. Join us during this exciting time, and play a pivotal role in a business that supports sustainable homeownership in alignment with their readiness and needs.

Key Achievements

£85m+ Capital Raised - We’ve raised over £85m to-date from leading global investors including Legal & General Capital and specialist energy VCs

5 Acquisitions - We've expanded our operations by acquiring four five key companies across financing (Hometree Finance - formerly Bewarm), home services (Your Repair) and installations energy services (Geowarmth,The Little Green Energy Company and IMS)

100k Homes Covered - We cover over one hundred thousand homes across the UK

250+ Employees - We have over 250 passionate employees transforming the industry across the Group, one home at a time

Perks of the job

We have an ever expanding list of benefits that currently includes:

25 days holiday plus bank holidays and your birthday
Hybrid working - Spend 2 days per week with your team in our collaborative London office (it’s dog friendly too!)
Free boiler & home emergency cover with Hometree plus 40% discount for friends & family
Discounted gym membership across over 100 UK gyms (independent and chains) and free fitness, wellness and nutrition apps.
£300 Home office allowance
Support for your mental health and wellbeing via Oliva
Menopause support from Stella, including friends & family access
Cycle to work scheme
Regular team socials including Summer and Winter parties.

FCA Code of Conduct

At Hometree, we prioritise ethical conduct and regulatory compliance. As a regulated financial services organisation, we operate under the strict guidelines and regulations set forth by the Financial Conduct Authority (FCA). We are committed to maintaining the highest standards of integrity and professionalism in all aspects of our business.

As a prospective member of our team, you will be expected to fully embrace and adhere to the FCA Code of Conduct obligations. These obligations are designed to ensure the fair treatment of customers, the preservation of market integrity, and the promotion of healthy competition within the financial services industry.

Equal Opportunity Employer

At Hometree, we are committed to creating an inclusive and representative environment. We know that different experiences, perspectives and backgrounds make for a better workplace and a better planet. Together, we celebrate differences and promote a culture where you can bring your full self to work.

We promise to give you the same opportunities as everyone else and we won't discriminate against you at any point in the hiring process or the working day. This includes how we source talent, our interview process, our conditions of employment, feedback and everything in between.

Hometree

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Marketing and Content Executive