Job Description

Location: Exceptional Care Ltd, Malthouse Business Centre, 48 Southport Road

Job Title: Digital Marketing & Ecommerce Growth Specialist

Location: Malthouse Business Park (Hybrid - 2 days office required)

Employment Type: Full-Time

Salary: £40,000 - dependent on experience (plus bonuses)

About The Role

This role will be responsible for creating a brand-new team as a Digital Marketing & Ecommerce Growth Specialist, you will play a key role in driving business growth through paid media strategy, content optimisation, and performance analytics across our group brands: Think Tank Academy, Exceptional Care, Gillian Ashcroft Personal Brand, and Combined Care Consortium. This role combines hands-on execution with data-driven decision-making to manage multi-channel ad campaigns, optimise customer journeys, improve ROI, and deliver measurable growth. You’ll work across platforms including Meta, TikTok, Google Ads, and LinkedIn while also improving website SEO, email campaigns, and growth initiatives.

About The Role

Key Responsibilities:

Paid Media & Meta Ads

Campaign Development: Plan, execute, and optimise paid advertising campaigns across Meta (Facebook & Instagram), TikTok, LinkedIn, and Google Ads to drive traffic, conversions, and ROI.
Budget Management: Oversee budgets, monitor spending and align campaigns with KPIs like ROAS (Return on Ad Spend), CPA (Cost per Acquisition), CAC (Customer Acquisition Cost), and LTV (Lifetime Value).
Performance Optimisation: Conduct ongoing A/B testing on creative, ad copy, targeting, and landing pages to improve conversion rates.
Analytics & Insights: Utilise tools like Google Analytics, Meta Ads Manager, TikTok Ads Manager, and SEMrush to analyse campaign performance and provide actionable insights.
Scaling Campaigns: Identify high-performing campaigns and implement scaling strategies while maintaining profitability.
Data-Driven Adjustments: Monitor KPIs in real-time, refine targeting strategies, and adapt campaigns based on performance data.
Collaboration with Creative: Work closely with design teams to align visuals and copy for optimal audience engagement and results.

Website Management & SEO

Website Optimisation: Manage and update websites with accurate course schedules, content, and blog posts.
SEO Improvements: Use tools like SEMrush, Google Search Console, and Ahrefs to analyse traffic, improve organic rankings, and drive quality leads.
Technical Maintenance: Perform regular site checks to ensure fast loading times, mobile responsiveness, and seamless user experience.
Conversion Tracking: Implement tools like Google Tag Manager to track conversions and user behavior across the funnel.
Data Insights: Analyse bounce rates, click-through rates, and page performance to identify areas for improvement.

Email Marketing

Campaign Management: Plan, design, and execute targeted email campaigns (e.g., welcome series, re-engagement flows, and event reminders) to nurture leads and increase conversions.
Audience Segmentation: Use Zoho Automation to build audience lists and deliver personalized email content based on behavior, preferences, and funnel stage.
Performance Optimisation: Track metrics like open rates, CTRs, conversions, and revenue attribution to optimise email strategies.
Automation Workflows: Develop automated workflows that streamline communication and align with sales goals.

Content Strategy & Calendar Development

Content Calendar: Develop and manage a cross-platform content calendar for Facebook, Instagram, TikTok, LinkedIn, and email campaigns.
Asset Creation: Use tools like Adobe Creative Suite and Canva to design high-quality static and video assets that align with brand messaging.
Trend Analysis: Monitor industry trends and audience insights to inform content strategy and messaging.
Influencer & Creator Partnerships: Identify opportunities for content collaborations, TikTok Shop set up, and influencer marketing to expand audience reach.

Growth Strategy & Data Optimization

Customer Journey Analysis: Optimize the end-to-end funnel, identifying gaps and opportunities to improve conversion rates, AOV (Average Order Value), and LTV.
New Growth Channels: Test and implement innovative strategies, such as influencer campaigns, TikTok LIVE, and emerging AI tools to stay competitive.
Revenue Forecasting: Develop annual, quarterly, and monthly revenue goals, aligning campaigns with financial targets.
Performance Reports: Use tools like Google Analytics, Zoho, and Meta Suite to provide regular reports with actionable recommendations for campaign refinement.

What We’re Looking For

Professional experience with:
- Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Google Analytics, Klaviyo Email Marketing, and Shopify.
Proven success managing ad budgets of £10,000+ monthly with demonstrated results in ROAS, CPA, and revenue growth.
Hands-on experience optimising conversion funnels, reducing drop-off rates, and improving AOV.
Strong analytical mindset with the ability to identify issues across conversion rates, ad creative, and audience targeting.
Experience with influencer marketing and collaborating with content creators to develop engaging campaigns.
Ability to adapt quickly to new tools, trends, and AI technologies to improve campaign efficiency.
Proficiency in managing multi-channel social media accounts (Facebook, Instagram, LinkedIn, TikTok) and growing brand visibility.
Excellent project management skills with the ability to prioritise high-impact activities in a fast-paced environment.
Strong attention to detail, creativity, and ability to analyze accounts from a helicopter view to spot opportunities for improvement.

Benefits

Competitive salary with performance-based bonuses.
Opportunities for professional growth within a collaborative and dynamic team.
Employee Assistance Programme
Outstanding service employee of the year award -£3,000 voucher-based award
Employee of the month award
Paid Blue Light care on completion of induction for the first year of employment
Medicash
Cycle to work program
Long Service award - £200 for 2 years, £400 for 5 years and £600 for 10 years (all of which include increased annual leave and will be paid by a gift voucher of your choice)
Pension Scheme
Length of Service Holiday Scheme – Awarding up to an additional 3 days paid leave per year with continued service, above Statutory Entitlement
Refer a Friend Scheme offering £100 for every person you successfully recommend.

Free Gym Membership, including group classes

Skills Needed

About The Company

Exceptional Care is a children’s care home provider based in the Northwest of England. We work with children from ages 8 to 17 years with complex needs.

We believe that children spending time at Exceptional Care should find it an enjoyable experience, where the Young People can form positive attachments, giving them a sense of inner security, worth and adding to their emotional and physical well-being.

Our aim is to identify, understand and meet the needs of the individual Young People in our care. Exceptional Care believes that consistency in care is paramount to Young People with complex needs, to this end we are committed to developing and maintaining good communicative relationships with the Young People in our care.

Company Culture

At Exceptional Care, we are devoted to providing unparalleled healthcare and support services tailored to the unique needs of our community. With a deep-rooted commitment to excellence, our team of dedicated professionals strives daily to enhance the well-being and quality of life of every individual we serve.

Passionate about making a difference, we believe that exceptional care is more than just a service – it's a commitment to fostering trust, compassion, and resilience. Join us in our mission to transform lives, one exceptional care moment at a time.

At Exceptional Care, we pride ourselves on cultivating an environment where our employees feel valued, heard, and inspired. Recognized as a great place to work, our organisational culture promotes professional growth, fosters collaboration, and encourages continuous learning.

We believe that when our team is empowered and passionate about what they do, it resonates in the exceptional care they provide. With a focus on work-life balance, mutual respect, and inclusivity, we're not just building a team, but a family dedicated to making a profound impact on the lives of those we serve.

Desired Criteria

Required Criteria

Proven success managing ad budgets of £10,000+ monthly with demonstrated results in ROAS, CPA, and revenue growth.

Closing DateSunday 12th January, 2025

Contract Typefulltime

Salary£40,000.00 Yearly

Exceptional Care Ltd

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