For Brittany Ferries, the best way to travel is to take the time to travel by sea.

If you are an expert in global email and direct marketing strategies, with a creative and analytical vision, this is the job for you!

As Email & Direct Marketing Specialist, you will be responsible for the implementation and optimisation of the multi-channel CRM plans across the UK, France, Ireland and Spain.

You will be involved in the following activities:

Marketing Plan :

- Support the delivery of the multi-channel CRM strategy to drive customer retention and value post booking

- Optimise a personalised and cohesive customer experience across all marketing channels post booking

- Contribute to the data-driven annual, seasonal and tactical, Campaign and BAU CRM planning lifecycle, aligning with the overall Retention objectives, and underpinned by customer segments.

- Support the implementation and optimisation of customer lifecycle programmes

- Implement and optimise personalised content, creative and product selection in collaboration with the Product & Content team

- Explore new functionality and/or new tools that could elevate the innovation

- Build solid relationships with cross-functional teams to ensure consistent and effective CRM communications.

Reporting :

- Produce and share benchmarks reports from the Brittany Ferries competitors within the travel industry in terms of e-mail and direct marketing communications.

- Create regular reporting, working with the International Email & Direct Marketing Manager, to analyse activity and interpret data to drive continual improvements and suggest recommendations across CRM performance, customer and sales KPI’s.

Qualification :

- Marketing degree or equivalent qualification desirable.

Experience :

- Proven track record of planning and implementing customer-led, targeted email and direct marketing campaigns, and the commercial results these have achieved.

- Strong organisational and planning experience with a proven ability to work on several projects and meet tight deadlines.

Competencies :

- Good analytical skills with evidence of data-based decision-making.

- Excellent attention to details.

- Aptitude for understanding consumer travel marketing and the customer journey.

- Able to understand basic HTML and modify an advantage

- Able to make suggestions based on knowledge and context in times of ambiguity and pressure.

- Bilingual French and English. A level native English is desirable.

Additional Information:

· This is a full-time, a 10 months fixed term position based in our Plymouth office.

· We offer a competitive salary and benefits package, including flexible working arrangements and opportunities for professional development.

Join us at Brittany Ferries !

Learn more about Brittany Ferries...

The most rewarding way to travel is by sea...

For over 50 years, Brittany Ferries has been connecting people, boosting trade and contributing to the development of the coastal regions of Western Europe. With nearly 2,000 permanent employees, Brittany Ferries is one of the largest employers in Western Europe.

Work Location: Hybrid remote in Plymouth, PL1 2LS

Job Type: Full-time

https://uk.indeed.com/job/international-email-direct-marketing-specialist-9867da7fd1180c5b

Brittany Ferries

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Email and direct marketing specialist