At Silent Eight, we develop our own AI-based products to combat financial crimes that enable things like money laundering, the financing of terrorism, and systemic corruption. We’re a leading RegTech firm working with large international financial institutions such as Standard Chartered Bank and HSBC. Join us and help make the world a safer place!

We are seeking an experienced Marketing Automation Specialist to manage and optimize our HubSpot campaigns, execute Account-Based Marketing (ABM) strategies, and effectively handle our social media channels. In this role, you’ll work closely with our sales and marketing teams to create high-performing campaigns that generate leads, engage key accounts, and drive growth in the FinTech/RegTech space. Experience with AML or financial crime industries is a bonus, but not essential.
This is a remote position with flexibility to work across time zones and occasional travel for industry events or client engagements.

Responsibilities

HubSpot Campaign Management:
- Own the end-to-end execution of HubSpot marketing automation campaigns, including lead generation, email marketing, workflows, lead nurturing, and reporting.
- Create and optimize targeted, data-driven campaigns using HubSpot’s features (e.g., email automation, landing pages, forms, and reporting) to drive leads and revenue.
- Collaborate with the content and design teams to develop effective email templates, landing pages, and lead capture forms that align with our messaging and branding.
- Monitor, analyze, and report on campaign performance using HubSpot analytics to measure KPIs (open rates, conversion rates, etc.) and continuously improve campaign performance.
Account-Based Marketing (ABM) Campaigns:
- Design and execute highly-targeted ABM campaigns, focusing on high-value accounts and key decision-makers in financial services, fintech, and FinTech/RegTech sectors.
- Identify key accounts and segments to target with personalized messaging, content, and outreach strategies across multiple channels (email, LinkedIn, ads).
- Work closely with the sales team to align ABM campaigns with account priorities and ensure seamless handoff of leads and opportunities.
- Use HubSpot and other marketing tools to track engagement with key accounts, measure success, and refine ABM strategies.
Social Media Management:
- Lead the strategy and execution of social media campaigns across platforms (LinkedIn, X, YouTube, etc.) to increase brand visibility and engagement with target audiences.
- Develop and curate content for social media that resonates with our audience, including financial professionals, compliance officers, and industry leaders.
- Monitor and respond to social media interactions, ensuring timely engagement and maintaining a consistent brand voice.
- Track and report on social media performance using analytics tools, adjusting strategies to maximize engagement and lead generation.
Lead Nurturing & Conversion:
- Develop lead nurturing strategies that drive engagement and conversions at each stage of the buyer’s journey, particularly in FinTech/RegTech and financial crime prevention sectors.
- Use HubSpot’s automation and workflows to build personalized journeys for different buyer personas, ensuring content and messaging are tailored to each stage.
Cross-functional Collaboration:
- Work closely with content, design, and partnership teams to ensure consistent messaging, effective lead nurturing, and alignment with business goals.
- Collaborate closely with the design team to create visually engaging and on-brand campaign assets, including email templates, landing pages, social media visuals, and other digital content, ensuring a seamless and consistent user experience across all touchpoints.
- Regularly report on campaign results, ABM performance, and social media metrics to senior leadership and the marketing team.

Knowledge, Skills and Abilities

Strong working knowledge of HubSpot Marketing Hub, including email marketing, workflows, lead nurturing, and reporting.
Proven experience in planning and executing Account-Based Marketing tactics, with a focus on high-value accounts and personalised outreach.
Strong communication skills with the ability to collaborate with creative teams to develop effective campaigns and assets.
Comfortable with CRM platforms (HubSpot), marketing automation tools, analytics tools, and social media management platforms.
Excellent organizational and project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
Ability to track and measure the performance of HubSpot campaigns, ABM initiatives, and social media efforts, and to use data to optimize results.

Key Requirements

3-5 years of experience in marketing automation, with a focus on HubSpot and ABM campaign execution.
Experience managing and growing social media channels, particularly LinkedIn and X, and using social media to engage and nurture leads.

Preferred Qualifications:

A background in FinTech/RegTech, AML, financial crime prevention, or compliance is a bonus but not required.
Familiarity with AML regulations and the financial crime prevention landscape, particularly how technology like AI and automation are transforming these industries.
HubSpot certifications or relevant marketing automation credentials (e.g., HubSpot Inbound Marketing, Google Analytics).
Comfortable with using and learning new marketing tools and platforms to streamline operations and improve campaign effectiveness.

Why Join Us?
Mission-Driven Impact: Work with a team that is committed to reducing financial crime through innovative AI and regulatory technology solutions.

Innovative Environment: Be part of a rapidly evolving field at the intersection of AI and financial services, with the opportunity to grow alongside the company.

Remote Flexibility: Enjoy the flexibility of remote work, with opportunities to participate in global industry events and conferences.

Collaborative Culture: Work with passionate, forward-thinking professionals in a collaborative, dynamic environment that encourages creativity and continuous learning.

If you're a skilled content writer with a passion for AML, fraud prevention, and cutting-edge AI technology, and you're excited to help shape the future of financial crime prevention, we’d love to hear from you.

Silent Eight jobs

Marketing Automation Specialist