Part-Time Digital Marketing Manager - Dr Leah Clinics

Location: London, UK (Flexible: Work from home or from our Moorgate clinic)

Salary: £50k per year full time equivalent

Schedule: 2-3 days per week

Work Authorization: UK required

About us:

At Dr Leah Clinics, we’re proud to be one of the UK’s leading groups of medical aesthetics clinics. Co-founded by BBC’s The Apprentice winner, Dr Leah Totton, we’ve built a reputation for clinical excellence and innovation. With three thriving locations and exciting plans for expansion, our team is dedicated to empowering confidence and delivering exceptional results through bespoke, non-surgical treatments.

We specialize in anti-wrinkle injections, dermal fillers, skin rejuvenation, thread lifts, and more. If you’re passionate about the aesthetics industry and looking to bring your digital marketing expertise to a dynamic, fast-growing brand, we’d love to hear from you.

Your role:

We’re seeking a Digital Marketing Manager to lead and execute our performance marketing strategy. While knowledge of social media marketing is beneficial, your primary focus will be on SEO, Google Ads, website performance, and managing our agency partners and marketing team.

SEO: Define and oversee the strategic direction for SEO, including keyword targeting, content priorities, and technical improvements. Collaborate with our agency to enhance on-page SEO and technical website elements. Research, write, and publish blog content weekly.
Google Ads: Oversee our PPC agency, ensuring campaigns are optimised for conversions. Define strategy, review ad copy, analyse A/B tests, make recommendations, and monitor performance.
Website: Monitor daily performance and suggest improvements for user experience and conversion rate optimisation. Use tools like Hotjar and GA4 to track traffic sources and understand user behaviour.
Marketing Team Oversight: Directly manage and support the Marketing Assistant. Approve creative assets, set objectives, and provide constructive feedback.
PR Support: Collaborate with our PR agency to promote treatments, generate article ideas, and identify media opportunities. Ensure the PR strategy aligns with ROI goals.
Reporting & Analysis: Define key KPIs and analyse data across all channels. Prepare detailed reports and provide actionable insights.

Your background:

6+ years in digital marketing with expertise in SEO, PPC, CRO, and website management.
Advanced knowledge of Google Analytics 4, Google Ad Manager, Semrush, and other marketing tools. Familiarity with practice management software (i.e., Pabau) is a bonus.
Proven experience managing external marketing agencies and driving results.
Passionate about the aesthetics industry and familiar with the treatments we offer. Previous experience in healthcare or consumer marketing is desired.
Analytical mindset with strong attention to detail. Exceptional communication and team management skills.

Why join us?

At Dr Leah Clinics, you’ll join a supportive, passionate team that’s driven by a commitment to clinical excellence and delivering exceptional outcomes for our clients. This is a chance to make a meaningful impact in a rapidly growing industry while enjoying a flexible, part-time role in a dynamic environment.

Job Type: Part-time

Pay: £40,000.00-£50,000.00 per year

Expected hours: 16 – 24 per week

Benefits:

Work from home

Application question(s):

How many years of digital marketing experience do you have?
Do you understand this is a part-time role (2-3 days per week)?
On a scale of 1 (low) to 5 (high) - how confident are you in using Google Analytics 4?
On a scale of 1 (low) to 5 (high) - how confident are you in using Google Ad Manager?
On a scale of 1 (low) to 5 (high) - how confident are you in using SEO tools (Ahrefs, SEMrush, etc.)?
Do you have previous experience in medical clinic marketing?

Work Location: Hybrid remote in London EC1Y

Reference ID: Dr Leah Digital Marketing Manager
Expected start date: 04/02/2025

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