Senior Social Media Officer (Data & Insights)
Location: UK Flexible
Permanent Contract
Hours; 35 hours per week
Salary: up to £38,000 (this includes inner London Weighting, £3,344, if applicable) per annum

The British Red Cross are looking for a Senior Social Media Officer with creative flare and strategic direction. A professional who can support the social team to increase the relevance of our cause to our online audiences. Could you develop and deliver compelling social media strategies to help us raise awareness for important causes?

A day in the life of our Senior Social Media Officer
As Senior Social Media Officer, you will promote greater public awareness and understanding of the British Red Cross using our social media channels – everything from Facebook to TikTok.

You’ll work closely with colleagues across the Communications & External Affairs directorate to ensure integrated communications. You’ll work alongside colleagues across the communications, content and digital teams.

Specific areas of focus will be on analysing social media performance, community management and monitoring conversations through social listening. You'll help us understand how we can use insights and analytics to deliver content that resonates, engages and inspires our audiences to take action to support people living in crisis, in the UK and around the world.

You’ll support the social media manager to plan and implement our social media strategy, innovate and make the British Red Cross an exemplar of social media storytelling.

This is an opportunity to develop and create campaigns that inspire people to act and drive positive engagement. We want you to develop and lead creative and compelling social campaigns and activity. We need you to inspire the public to take action to support people living in crisis.

What you’ll bring to the role…

Expertise and know-how: you have an excellent understanding of social media, can use social media management, reporting and creative editing tools. You have also previously run some paid social media campaigns.
Excellent understanding of how social listening data and social analytics should inform content development. Knowledge and experience of using social analytics tools.
Digital experience: you have significant experience of working in a digital environment in a social media, editorial, public relations, marketing or similar context. You have demonstrable examples of successful pieces of work and campaigns delivered, ideally in an NGO or aid agency context.
Project Management - Lead on projects as the main social media representative. Managing multiple campaigns at once and coordinating work with other departments, regional and international colleagues.
Prioritisation: ability to handle multiple projects and competing priorities in a fast-changing environment, being reactive to news and emerging crises.
Tact and diplomacy: you can handle sensitive and confidential information and can use sound judgement about sensitive issues (often involving vulnerable people).
Network management: you must have experience of building and managing online communities, reputation management and extensive professional use of networking or content sharing sites.

Interested? Closing date for completed applications is 23:59 on Sunday 8th December 2024. Interviews are expected to take place shortly after.

In return for your dedication and expertise, you’ll get:

Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days (per annum)
Pension scheme: Up to 6% contributory pension
Flexible working: We do our best to accommodate your preferred work style
Learning & Development: Wide range of career opportunities + comprehensive learning
Discounts: Access to Blue Light Discount Card and employee benefits platform
Wellbeing Assistance: Access to mental health and wellbeing assistance
Team Working: Champion our mission in a collaborative team
Cycle2Work: Lease a bicycle through the scheme
Season ticket loan: Interest-free loan for commuting expenses

We are proud to participate in the disability confident scheme for roles based in the UK. During the application process, you will be asked if you wish to apply under the scheme. At The British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers. We remain dedicated to ensuring our teams can bring their true selves to work without risk or fear of discrimination. We do this through regular data reporting, and the assistance of our internal Race and Equality Network (REEN), LGBT+ Network. Plus our Disability and Wellness Network (DAWN), Gender Network, Carers Network and Youth Network.

Together, we are the world's emergency responders

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Senior Social Media Officer