Here at Epassi UK we are on a mission to boost the everyday wellbeing of the UK's working population. We are looking for a for a highly motivated, data-driven and commercially minded Digital Marketing Specialist to help us execute our digital marketing strategy and drive continuous growth for the business. This is a great opportunity to join a fast-growing company, with huge potential for personal development.

Epassi UK is part of the Epassi Group, a multi-national wellbeing company based in Haywards Heath, with the vision to create a fitter, happier and more productive workforce now, and for future generations.

We run the health and wellbeing programmes for over 2,000 of the largest corporate organisations in the UK. We are a vibrant and friendly company with a 'family' feel to it and we have a reputation in the Employee Benefits industry for delivering what we promise, when we say we will.

For you to do your job successfully, you are given control and decision-making powers so you can wholly support the company and our clients.

Why you should join Epassi UK:
We are recognised by the Financial Times as one of the fastest growing companies in Europe.
You will be joining us at a uniquely interesting time, as we are now taking our new course for growth.
We are a fast-growing tech and wellbeing company; you will have a chance to impact on many meaningful things and grow together with us as a professional.
We have an inspiring & supportive culture, and we take care of the wellbeing of our employees.
We provide a flexible hybrid work model and care about your work-life balance.
We take care of your professional development by creating a personal development plan.
We have a unique team environment - international, motivated, supportive colleagues with a great sense of humour.
You will be joining us at a uniquely interesting time, as we are now taking our new course for growth

Job Summary

Reporting into our Head of Marketing, you will be responsible for digital marketing activities to help generate leads from enterprise companies in the UK. This role is all about driving online engagement, enhancing brand awareness and lead generation. You will play a key role in shaping our digital presence in the UK and driving our marketing initiatives to the next level! You will work mainly with the UK market, but you will be part of our global marketing team that operates in the UK, Finland, Sweden, Italy, Germany, The Netherlands and Poland.

In this role you will be working both independently and collaboratively within the local and group marketing team.

Main responsibilities

To generate leads from UK based enterprise companies.
Manage and optimise the company websites, ensuring they’re up-to-date, user-friendly, and SEO-optimised.
Develop and execute effective SEO strategies to increase organic traffic and improve search engine rankings.
Manage our CRM (HubSpot) activities, including, marketing automation, lead generation and nurturing and inbound marketing.
Develop and manage digital content creation, ensuring alignment with brand voice and company objectives.
Conduct keyword research and competitive analysis to identify opportunities and inform content creation strategy.
Analyse and report on the performance of digital marketing campaigns, providing actionable insights and recommendations.
Perform and optimize day-to-day campaign activities for paid search (PPC) campaigns on Google and become seasoned in search management platforms.
Manage our email marketing strategy.
Utilize social media platforms (LinkedIn) to set up ads and targeting for execution.
Collaboration with content marketers to provide insights on how to optimise content and campaigns.
Stay ahead of the latest trends and bets practices in the world of digital marketing, SEO, SEM and other related tools and technologies.
Conduct regular market research to ensure we stay relevant and competitive within the market.

Job Skills

Proven ability to generate leads and build sales pipeline.
A self-starter, driven, flexible and willingness to learn.
Excellent communication, interpersonal and written skills.
Required competency in the following areas: online marketing, SEM, SEO, display and paid social ads.
Strong work ethic, time management and organisation skills, and the ability to multi-task.
Imaginative and creative, but also analytical.
Strong attention to detail.
Ability to work independently and in collaboration with others.
Awareness of all media areas.
Marketing automation.
Experience with Hubspot or a similar marketing automation tool.

Job Type

Full time, 36 hours per week

Salary

£30,000 - £35,000

Benefits

20 days holiday + Bank holidays
Employee discounts
Enhanced maternity leave
Flexi time
Subsidised gym membership
Health and wellbeing program
Health cash plan (via Medicash)

Schedule

Monday – Friday

Requirements

Bachelor’s degree (or equivalent) in marketing or a related field is useful, but not required.
Proven experience of at least 2 years in Digital Marketing or similar role.
Experience in driving B2B sales through inbound and outbound marketing.
In-depth knowledge of SEO, SEM, Google Ads and web analytics tools.
Experience with Hubspot is ideal, however experience with other marketing automation platforms will be considered.
Excellent communication skills, especially in writing.
Ability to manage multiple projects simultaneously and meet deadlines.

Company events

Hybrid and flexible working style

Modern working tools

International environment

Benefit package for wellbeing support

Private health support

About the company

Epassi is an innovative fintech company, our purpose is to boost everyday well-being.

We are the market leader in mobile payments for employee benefits in Northern Europe – our solution combines all the benefits into a single mobile app. Epassi’s team is made of highly skilled people from top notch business developers, designers and software engineers to passionate sales, marketing, and customer support professionals. Epassi is awarded by the Financial Times as one of the fastest growing companies in Europe.

Epassi expands outside of the Nordics!

We have recently acquired the UK's largest health and fitness network Incorpore, leading Italian corporate welfare and employee benefits company Eudaimon as well two of the leading corporate fitness companies in Western Europe, Hansefit in Germany & BFNL in Netherlands.

2007Epassi is founded

2008Launching the Sport & Culture benefits – the first mobile-payable benefits in Europe

2013Launched the commuting benefit.

2014Won the Deloitte Technology Fast 50 programme in Finland.

2015Epassi acquires Min friskvard and expands to Sweden

2016Alipay cooperation accepting payments from Chinese customers

2017Launching the Wellbeing benefit & acquiring Tyky Finland

2018Epassi offers Alipay outside of Finland cooperation with Siirto&Vipps

2019September - Pekka Rantala appointed CEO (former CEO Rovio Entertainment) October - Bregal Milestone Acquired controlling stake in ePassi.

2020January - Epassi and Finnair loyalty program partnership. March - Epassi acquires ActiWay further expanding Swedish presence May - Epassi and Wolt online food delivery partnership

2021Epassi acquires Sodexo BRS Sweden and Eazybreak - cements its position as the Nordic champion for employee benefits

2023Epassi expands outside the Nordics – acquires Incorpore - UK's largest health and fitness network with 11 million employee userbase, and Eudaimon - leading Italian corporate welfare and employee benefits company.

2024Epassi acquires two of Europes leading corporate fitness companies, Hansefit in Germany and BFNL in Netherlands.

2024Epassi acquires Smartum, a pioneer in promoting employee well-being in Finland

Angela Page | Contact Person

Epassi jobs

B2B Digital Marketing Specialist