Posted 13 September 2024

LocationLoughborough

Job type Permanent

Discipline Marketing

ReferenceJ12998

Job description

Digital Content Writer We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you. An exciting new opportunity in Access Hospitality! Access Hospitality, a major division of The Access Group, includes Accommodation, Front of House, and Operations sub-divisions to better meet market needs and stay close to customers. Since its establishment in 2017, following the acquisition of EPoS and People & Scheduling solutions, it has expanded to include over 12 well-known hospitality brands and more than 15 tailored solutions, generating revenues exceeding £127m (FY24). Serving over 6,000 customers and 45,000 sites across the UK and Ireland, Access Hospitality offers cloud-based solutions to diverse sectors including restaurants, hotels, and visitor attractions, all designed to enhance guest experiences, profitability, and operational compliance. The division employs over 1,000 people, with 60+ in its growing marketing and SDR team. About you: As a Digital Content Writer, you’ll be key to building our authority as thought leaders by creating high-quality, engaging content that drives organic traffic and leads. You’ll research, produce, and update content across digital channels, including social media and email, to ensure customers have the information they need throughout their journey. Working with marketing, SEO, and digital teams, you’ll help implement a search-first strategy and develop a customer-centric content plan, including optimising landing pages, blogs, and creating industry-relevant articles and multimedia. This role offers a great chance to make a significant impact in a growing organization if you’re passionate about writing and digital marketing. Day-to-day, you will: • Research and write web copy, including landing pages, blogs, and resources, using SEO best practices and optimisation techniques. • Optimise existing content to drive traffic and meet demand for solutions, aligning with the search-first agenda in collaboration with marketing, SEO, PPC, and UX teams. • Collaborate with external agencies and internal teams to create high-quality content for digital PR, campaigns, and audience-specific needs. • Support content strategy and execution by identifying search-first ideas, working with various teams, and monitoring performance to refine approaches and achieve targets. Your skills and experiences might also include: • Proven experience in content marketing for a B2B audience, with strong copywriting skills and understanding of organic web traffic metrics. • Expertise in SEO and search-first copywriting, with the ability to follow detailed briefs and optimise content effectively. • Excellent content authoring, editing, and writing skills, with a keen eye for detail and strong verbal and written communication abilities. • Demonstrated ability to collaborate with SEO teams, manage multiple projects, and interact with various stakeholders, while being energetic and passionate about writing and technology. • Copywriting experience within Hospitality desirable What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.

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Digital Content Writer