Job Overview
Are you passionate about marketing, social media, data and creating compelling copy and engaging content? Do you have a love for travel and events with a background in hospitality, events or advertising?

We have an opportunity for a multi-talented, mid-level marketeer to join the Marketing team for m&i, within the Worldwide Events group.

Our story

Worldwide Events specialises in business-to-business trade events bringing together key players in the travel and events industry. We are the pioneers in making business joyful and connecting industry professionals in the perfect environment to encourage business.

The company is an established front-runner of the Meeting & Incentive, Luxury, and Romantic Travel sectors with events hosted in destinations such as Dubai, Ibiza, Istanbul, Seville, Oslo, The Bahamas, Marrakesh and Mexico.

The Role

This is a full-time role where you will be responsible for creating and executing high quality marketing deliverables and campaigns for m&i in order to support our sales team meet their targets. As well as develop content marketing that increases lead generation and brand awareness whilst adding value to our customer proposition.

Reporting to the Head of Marketing m&i, you will be working closely with all departments including: sales, design, and operations teams. This position will suit an experienced marketing professional in the travel, hospitality or events industry with a particular interest in content marketing and copywriting, looking for the next step in their career.

Responsibilities

Digital Marketing:

Work with the Head of Marketing m&i and Director of Marketing WWE to establish clear goals and measurements for the marketing and brand strategy and implement it across all channels
Contribute to the Social Media strategy and help inform and guide the social media content plan, ensuring the right content/message is posted
Review and analyse campaign and website data to measure and improve the success of our campaigns and communications across all channels
Maintain and update the m&i website to ensure the latest event information is live and accurate
Create and manage new digital marketing campaigns and ad creative

Content creation and copywriting:

Content creation will need to be second nature to you since you will need to put together many different types of communications daily (both online and offline)
Develop a compelling online content strategy to improve (SEO and LLM) search results, establish m&i as a thought leader in the industry and improve community engagement (including blog content and long form article writing)
Help maintain consistency in marketing and brand materials, communicating the m&i brand personality and tone of voice across all sales collateral and marketing communications
Write press releases, launch marketing communications and industry papers
Write creative email marketing campaigns both for internal marketing updates and external communications to our customers

Event marketing support

You will be required to attend several m&i client events and act as the marketing representative on-site:

Set up of branded materials (banners, cushions, meeting tables)
Support for the onsite event management and meeting management teams
Managing the videographers and photographers on site and overseeing content capture and social media posts from the event
Collecting customer testimonials at events (e.g written and recorded interviews)

About you

To be considered as a Digital Content and Marketing Manager, you’ll need:

5 years plus working within marketing and events – ideally either as a junior marketing manager or senior marketing executive
Experience in copywriting and content creation experience either within a marketing role or as a dedicated copywriter or social media marketing manager
Exceptional digital marketing skills and knowledge
Excellent writing skills will be a core part of this role – a flair for creative short form and promotional text to be used in online/social media campaigns would be optimal
An understanding of trends in social media and digital marketing
Knowledge of scheduling tools and website programmes (such as agorapulse and wordpress)
Computer literate with programmes such as word, excel etc
Fantastic organisational skills and the ability to prioritise multiple workflows
A strong project manager: a complete finisher with an eye for detail
A natural and confident communicator
Native English language speaker or fluent with the highest level of literacy: this role will be heavy on content and copy creation
A self-starter, able to work independently and follow an idea from creation to execution
A keen interest in the travel and events industry and/or direct experience in either would be a plus
A love of travelling with a valid passport and the ability to travel internationally
Degree educated with a strong competency in English language and literature. A European foreign language would also be a plus

Some of the benefits of working here:

We are a dynamic, fast-paced company. Want to develop your skills, or even move into a different department? At Worldwide Events we are never still, and for the right person, this presents an opportunity to grow and evolve your role and responsibilities, as well as you as a person. We hope you choose us to grow your career with!

Your time

We firmly believe the importance of the right work-life balance, so for our Digital Content and Marketing Manager we offer:

36 days of holiday (including UK Bank Holidays).
Hybrid working – we operate on a hybrid working pattern to offer a combination of office and home-working days each week.
4pm finish on Fridays – start the weekend early!

Your health

We understand that mental health matters – we have an employee assistance programme that is there for you to use whenever you feel the need to, 24 hours a day, 365 days a year.
Company Sick Leave.
Private Health Scheme (involving a contribution from the company).
Enhanced maternity schemes.

Your experience

We stock all the coffee and tea you can drink as well as fresh fruit daily (and the occasional sweet treat!).
Your social spirit – our Happiness and Culture Team keep us on our toes with monthly socials for all employees as well as learning opportunities and drinks at the local bar!

Our approach to diversity is simple —it’s about embracing everyone, and everyone is welcome at Worldwide Events We are committed to welcoming everyone, regardless of gender identity, orientation or expression. We are diverse in age, race, physical or mental ability, ethnicity, and perspective. Our diversity fuels our innovation, brings diversity of thought, and connects us closer to our clients and the communities we serve.

All applicants must have the right to work in the United Kingdom.

Job Types: Full-time, Permanent

Pay: £35,000.00 per year

Experience:

Social media marketing: 3 years (preferred)
Content creation: 3 years (preferred)
Marketing: 3 years (preferred)
Copywriting: 3 years (preferred)

Work Location: Hybrid remote in London

Worldwide Events jobs

Digital Content and Marketing Manager