Job Title : Social Media and Content Creator
Hours : 37.5 hours per week
Rate of Pay : £25,000 - £30,000 (depending on experience)
Location : Darlington
Are you a creative storyteller with a passion for social media and digital content? Do you have an eye for detail, an innovative mindset, and a love for health and wellness? If so, Bannatyne is looking for you!
We’re seeking a talented Social Media and Content Creator to join our dynamic marketing team. In this role, you’ll be at the heart of crafting engaging content that captures the essence of the Bannatyne brand and connects with our community of members. From managing our social channels to creating eye-catching visuals, you'll play a pivotal role in growing our online presence.
Our Perks:
B-fed- complimentary lunch or breakfast.
28 days annual leave increases with tenure.
Complimentary gym membership for another person (after 2 years service).
Discounted Spa Treatments - 30%
Discounted Spa Goods - 20% ELEMIS Products.
Discounted Meals and Beverages - 50% cafe/bar.
Career & Personal Development training.
Mental Health, Well-Being and EAP Services.
Length of Service Awards.
Staff Awards and Bonuses.
Discounted entertainment and shopping.
A typical day in the life of a Junior Graphic Designer:
Develop high-quality content (photo, video, graphics, and copy) tailored to Bannatyne’s brand voice and audience across numerous social media channels.
Plan, storyboard, and execute creative campaigns for social media, website, and email marketing.
Collaborate with internal teams to capture authentic content on-site, showcasing club and hotel activities, spa services, and member experiences.
Manage site level social accounts through our social media management platform (Agorapulse, Hubspot, or similar) and grow Bannatyne’s social media accounts
Monitor, engage, and respond to followers to build strong online communities.
Utilise analytics tools to track performance and adapt strategies based on data-driven insights.
Align all content with Bannatyne’s brand guidelines and key business goals.
Support wider marketing campaigns by creating digital assets and ensuring consistent messaging.
Stay updated on social media trends, tools, and emerging platforms to keep Bannatyne ahead of the curve.
Test and implement innovative content ideas to improve reach and engagement.
Work closely with site teams to ensure local events, campaigns, and promotions are effectively communicated and tailored to their specific audience needs.
Collaborate with the wider marketing team to maintain consistency in branding and messaging across all communication channels and materials.
What we are looking for:
Proven experience in social media management and content creation.
Proficiency with social media management tools (e.g. Agorapulse, Hubspot, Hootusite)
Strong photography, videography, and editing skills (e.g., Adobe Suite, Canva, or similar tools).
A proactive, self-starter with a passion for creativity.
Excellent writing skills with a creative flair for creating compelling copy.
Ability to analyse data and generate actionable insights.
Creative, organised, and able to manage multiple projects simultaneously.
Results-driven with a focus on continuous improvement.
Ability to work independently and collaboratively in a team.
Clean driving license and willingness to travel frequently.
It would be desirable if you had experience working in the health, fitness, or wellness industry. It would also be beneficial if you had knowledge of SEO and digital advertising.
Why Bannatyne?
Joining Bannatyne as a Social Media and Content Creator means being part of a vibrant team passionate about health, fitness, and wellness. You’ll have the creative freedom to design impactful campaigns, collaborate with supportive colleagues, and grow professionally in a fast-paced, innovative environment.
Enjoy perks like complementary health club membership, exclusive discounts, and opportunities to make a real impact while staying ahead of digital trends. It’s more than a job—it’s a chance to thrive and inspire others in a purpose-driven organisation.
Joining Bannatyne means more than just working—it means growing, thriving, and being part of a legacy of excellence in health and wellness. Ready to make your mark? Let’s create something amazing together!
