Paid Search/YouTube Media Buyer
Hybrid 3 days a week (Mon, Tues, Weds) in the office, Weybridge, Surrey
Performance Marketing – Life Insurance and Finance
Permanent, Full Time
Who we are Media Plan:-
Media Plan are an independent media agency powered by technical thinkers, creatives and experienced workers. We fuse creativity with market knowledge and experience to produce campaigns that deliver. Our aim is to help our clients not only achieve their ambitions but to exceed them.
We deliver results through solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, mobile strategy, video, conversion optimization and affiliates.
What do we need in a Paid Search (YouTube) Media Buyer:-
We want you to work with us if you’re a YouTube and Search Media Buyer with a knack for weaving success stories through impactful advertising. Specialising in the dynamic realms of life insurance and finance, our ideal candidate boasts a proven track record of steering YouTube ad campaigns to scale, adeptly managing budgets north of £150,000 per month, per ad account, while expertly homing in on cost-per-lead (CPL) targets.
At the heart of our search is a desire to connect with Paid Search Media Buyers whose ambition is matched by their deep-seated enthusiasm for all things digital marketing. Join us at our lead generation and e-commerce performance powerhouse, where talent meets opportunity in an environment ripe for making a significant mark.
As part of our team, your role as a YouTube Media Buyer will not just be about managing campaigns; it will be about helping crafting narratives that captivate, convert, and exceed performance expectations.
You'll find yourself in good company, working alongside a vibrant team equally committed to excellence and success. Our in-house production capabilities mean you'll be at the forefront of creating compelling content that resonates with our audience, driving not just views but valuable actions.
As we navigate through an exciting phase of growth, your contribution will be pivotal in shaping the future of our business. This is an unparalleled chance to elevate your career, make a tangible impact in the digital marketing landscape, and grow alongside a company that's as driven as you are.
If you're ready to channel your passion into performance and elevate your career to new heights, let's start a conversation
Paid Search (YouTube) Media Buyer Key Responsibilities:
- Paid Search Strategy: Develop and execute a targeted paid search marketing strategy across Google and Microsoft platforms, focusing on CPL objectives. Specialise in crafting high-performing campaigns in the Life Insurance space that leverage the unique capabilities of each platform to meet and exceed CPL performance targets.
- Campaign Management and Optimisation: Create, manage, and optimise paid search campaigns, including keyword selection, bid management, ad copywriting, and performance analysis. Implement best practices for YouTube ads to engage audiences effectively and drive conversions.
- Performance Analysis and Reporting: Utilise GA4 and platform-specific tools to monitor campaign performance rigorously. Conduct A/B testing and continuous optimisation to improve ROI. Provide detailed performance reports and actionable insights to stakeholders.
- Budget Allocation and Management: Manage budgets meticulously to ensure optimal allocation across campaigns and platforms. Adjust strategies based on performance data to maximise efficiency and return on investment.
- Collaboration and Communication: Work closely with internal teams to ensure campaign alignment with broader marketing objectives. Maintain clear and proactive communication with clients, offering strategic insights and updates on campaign progress.
- Innovation and Continuous Learning: Stay updated on the latest trends, tools, and best practices for Google and Microsoft advertising, including advancements in YouTube advertising. Proactively seek out innovative strategies and technologies to enhance campaign performance.
Experience & Required Skills for Paid Search (YouTube) Media Buyer:
- Proficiency in Google Ads, Microsoft Advertising, and YouTube advertising, with a strong understanding of their respective analytics and optimisation tools.
- Demonstrated experience in managing paid search campaigns with a focus on CPA/CPL metrics, specifically within the Google and Microsoft ecosystems.
- Strong analytical skills, with expertise in performance metrics analysis and the use of Google Analytics 4 for detailed reporting and insights.
- Excellent communication skills, with the ability to articulate campaign strategies, performance insights, and recommendations clearly to both internal teams and clients.
- A detail-oriented approach with an emphasis on accuracy and efficiency in campaign management and reporting.
- Creative problem-solving skills and the ability to adapt strategies based on performance data and market trends.
- A collaborative spirit, capable of working effectively across different teams and with clients to achieve shared goals.
The Candidate:-
- An experienced Performance Marketer that that knows how to optimise campaigns in real time to maximise volume and CPL, that can get into the mindset of customer to increase conversion rates and reduce CPL by hyper targeting ads.
- Hands on lead generation, performance marketing and / or e-commerce campaign experience
- Excellent analytical skills, problem solving and a curiosity to dig deeper into numbers and ask why.
- Strong technical platform experience across Google Ads and GA4
- A solid understanding of data and the ability to turn data into actionable insights
- The ability to learn new tools and software quickly and independently
- Great communication and presentation skills
- Positive energy and a willing attitude to work within a small, agile agency team
- Total self-starter that can work to targets semi autonomously.
What we offer:
- Fast paced, mature, autonomous, open speaking and collaborative working environment
- Bonus based on performance.
- Hybrid / Flexible working model (Mon – Weds on-site, Thursday/Friday WFH)
- Structured career path with uncapped career potential
- Direct access to the senior leadership team
- Competitive Salary
- Company pension
- Cycle to work scheme
- Free parking
If this role piques your interest, please apply. We're hiring for multiple roles across our company so if this isn't the perfect role for you, there could be something more suitable available.
Job Types: Full-time, Permanent
Pay: Up to £80,000.00 per year
Additional pay:
- Bonus scheme
- Performance bonus
- Yearly bonus
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- On-site parking
- Work from home
Schedule:
Ability to commute/relocate:
- Weybridge: reliably commute or plan to relocate before starting work (required)
Experience:
- Media buying: 3 years (required)
Language:
Work authorisation:
- United Kingdom (required)
Work Location: In person
Reference ID: MediaPlan-YouTubeMediaBuyer
