Digital Marketing & eCommerce Manager

Solid State Logic • Full-time • Oxford, ENG, GB • £40,000 - £55,000 / year • 2m ago

Digital Marketing & eCommerce Manager

Reporting to: Head of Marketing

Based: Begbroke, Oxford - Hybrid & remote working considered

Conditions: Full-time, salaried

A legendary company within professional audio, Solid State Logic has been designing and manufacturing audio mixing consoles and ancillary products for over 50 years. Our music studio consoles and analogue processing tools have been used on countless hit albums, and our live consoles utilised on global sellout tours with the biggest artists. Our broadcast solutions help deliver your favourite TV and entertainment shows, and our suite of studio and home creative recording and production tools are helping the next generation of audio professionals realise their potential.

The company is now looking for an experienced Digital Marketing and eCommerce leader to drive the planning, execution and monitoring of our online commercial and associated marketing programs that help market and sell all these solutions globally. Working with the broader sales and marketing team, you will be expected to lead the digital strategy across a range of sales programs, clearly presenting your planning and results.

The ideal candidate will have a passion for all things digital marketing, with a specific focus on acquisition and retention planning, online advertising and SEO, analysis and data reporting, and driving conversion to sales across multiple eCommerce platforms. You will have the latest digital knowledge with proven commercial experience of developing new digital business channels, plus hands-on experience of all areas of running an eCommerce site with a product mix including subscription models.

Key Responsibilities:

· Create and execute all aspects of brand visibility and online commercial planning through digital campaigns utilising the latest techniques across marketing automation and machine learning, and tools including email, social media and online advertising.

· Developing, planning, executing, and controlling online customer life cycle activities including lead generation & acquisition, upselling and cross-selling, loyalty / existing customer retention, and account reactivation.

· Developing weekly and monthly goals within the key areas and set up campaigns to drive and improve results on an ongoing basis.

· Responsible for reporting results and driving insights and learnings to deliver new opportunities for the business or trials.

· Report on eCommerce KPI’s including site and customer insights and analytics.

· Manage all eCommerce product information, SKUs, imagery and content.

· Project management and overall coordination of cross-functional teams from sales, product management, and external agencies to deliver projects and meet deadlines.

· Ensure all customer databases are well maintained and users are appropriately segmented and tagged for marketing purposes, utilising best practice data compliance and GDPR regulations.

· Maintain a good understanding of emerging technical developments and trends, and understand which we can best use to meet our goals.

Qualifications and experience:

· Extensive experience as a digital marketing lead in a fast-moving technology and eCommerce, ideally within professional audio, AV media or technology retail.

· Working with different levels up to executive level and to work in an international environment with teams in different markets.

· Strong experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders.

· Educated to degree level or equivalent level of professional experience.

· Strong database management, CMS and electronic mailer platform experience

· Proven experience across all social media marketing platforms with target advertising.

· Proven knowledge of analytics and creating dashboard and setting up goals.

· Experience in graphic design with Adobe (or similar) creative suite package.

Attributes:

· Collaborative team worker with good interpersonal skills

· Ability to work on own initiative and to deadlines.

· Attention to detail

· Excellent written and spoken English.