Are you ready to take your digital marketing career to the next level?
Are you a digital dynamo with a passion for creativity, strategy, and results? Do you thrive on transforming big ideas into exceptional campaigns? Join us as a Senior Digital Marketing Executive and take center stage in driving the digital presence of our dynamic, multi-brand organisation.
If you thrive in a fast-paced environment and love seeing bold ideas come to life, this role is for you. Be part of a company that celebrates fresh thinking, empowers its people, and challenges the status quo. From shaping cutting-edge strategies to crafting memorable campaigns, this is your moment to shine.
Salary: £36,000 - £45,000
Key Responsibilities
Strategic Leadership
Develop and implement a top-line digital marketing strategy to drive brand growth and achieve business objectives.
Analyse market trends, competitors, and performance metrics to identify growth opportunities and refine strategies.
Spearhead ideation sessions, encouraging innovative and “out-of-the-box” thinking to differentiate our brands.
Embrace technology including AI tools to support the team's overall output and results.
SEO & Content Management
Develop and execute SEO strategies to improve organic search rankings and visibility, incorporating on-page, technical, and external link-building techniques.
Create, source, and manage websites and other content across all brands ensuring regular updates across core pages, events, and blogs.
Conduct keyword research, analyse market trends, and identify content optimisation opportunities.
Collaborate with the Webteam to optimise website structure, landing pages, and overall content strategy.
Collaborate with cross-functional teams including design and marketing to ensure SEO and content objectives are met
Track and report on key SEO metrics and KPIs, providing actionable insights to stakeholders.
Work beyond traditional SEO by exploring strategies aligned with Google AI, Google Maps/Businesses, and emerging trends.
Content Marketing & Collaboration
Support PPC and paid media campaigns by developing content for ongoing testing, optimisation, and localised targeting.
Collaborate with the marketing team to align content marketing strategies across all channels, including social media, email, and blogs.
Collaborate on the CRM strategy, ensuring content supports platform objectives and user engagement.
Conduct content audits, analyse performance metrics, and recommend strategies for improvement.
Social Media
Oversee the plans and execution of all branded social platforms including FB, IG, LinkedIn, YouTube and TikTok
Develop a social strategy that aligns with company goals, plan campaigns around brand, events & trends as well as supporting sites on how to deliver best practise
Manage the central social media accounts. Develop, curate, and manage engaging content such as posts, images, videos, and stories
Community management. Interact with followers, foster relationships and monitor brand performance
Track and analyse performance metrics, evaluate and inform future strategies and adapt to keep up with the trends and the platforms algorithms
Public Relations (PR)
Develop and manage PR and digital campaigns, fostering strong relationships with journalists and influencers.
Oversee the growth of our INNsiders initiative to align with business objectives.
Write and distribute press releases for brands and B2B, ensuring consistent and compelling messaging.
Build and maintain a robust network of media contacts to amplify our brand presence.
Monitor public perception, address misinformation, and prepare crisis communication plans when necessary.
Plan and execute UGC and influencer campaigns for STC and Belushi’s, ensuring alignment with brand strategies.
Collaborate with third parties to secure placements in relevant articles and channels, promoting key segment drivers like “Best Place to Watch NFL.”
Research and prepare entries for industry awards to showcase the brand’s excellence.
Measure the impact of PR campaigns and influencer initiatives, using insights to refine future efforts.
Brand Voice & Tonee
Enhance and maintain a consistent brand tone across all digital touchpoints, identifying areas where we lack personality and making improvements.
Advocate for creative ideas that challenge the status quo, ensuring every campaign has a unique and memorable edge.
Whar we are looking for?
Proven experience in a digital marketing role, with a strong portfolio of strategic and hands-on work.
Proven experience in SEO, content creation, and PR management, preferably within a multi-brand environment.
Strong knowledge of SEO best practices, tools & techniques (e.g., Google Analytics, SEMrush, Ahrefs), including technical SEO and link building.
Strong writing and editing skills, with an ability to tailor content for various audiences and platforms.
Knowledge & experience in creating PPC, paid media, and CRM strategies.
Excellent project management skills with attention to detail and deadlines.
Ability to build and maintain relationships with media contacts and influencers.
Experience in managing crisis communications.
Comfortable working with cross-functional teams and adapting to changing priorities.
Excellent project management skills, with the ability to prioritise and juggle multiple tasks in a fast-paced environment.
A blend of creativity for storytelling and strategic thinking for achieving business goals.
Perks and Benefits
Competitive salary.
Professional development opportunities to keep you at the top of your game.
Generous discounts on our hospitality services.
A vibrant, collaborative work environment where your ideas are valued and celebrated.
Are you ready to inspire, innovate, and ignite success? Join us today and be part of something extraordinary.
