Ecommerce & Digital Marketing – Group Performance Marketing Executive
Refined Brands Group are digital pioneers of the ethical fashion movement, with a strong focus on natural, organic, and recycled materials, coupled with local design and manufacturing. Refined Brands Group began with Celtic and Co. in 2021, with Turtle Doves, Kettlewell Colours and Frugi joining the group in 2022.
Based just a few miles from Newquay, we champion British manufacturing and ethical, sustainable, high-quality clothing. At its core, our mission is striving for a better fashion future, and we are committed to prioritising our responsibility to the environment.
Not only do we have big ambitions for continued growth, but we also pride ourselves on being a great place to work. This is a fantastic opportunity for an enthusiastic individual to come and work for an international, purpose-driven brand.
What we can offer:
- Exclusive 50% discount off all Refined Brands after 1 month
- 30 days annual leave (Inclusive of bank holidays), increasing with length of service
- Flexible working patterns (Delete as required)
- Free 24/7 access to our Employment Assistance Program, Health Assured
- Free onsite parking
- Cycle to work Scheme
- Tech Scheme
- Recommend a friend recruitment scheme, where you can gain £100 worth of vouchers for any brand
- Free fruit twice a week
- Paid volunteering opportunities
- Private medical insurance (Delete as required)
- Ethical, sustainable brands
- Working in beautiful Cornwall with its world-renowned beaches close by allows to a positive work life balance
- A supportive open minded team environment
- Family feel business
Reporting to the Performance Marketing Manager, this role will be responsible for the following:
- Support the Performance Marketing Manager across Paid Social, Paid Search and Display
- Support with the analysis of campaign performance to ensure we are in line with KPIs and hitting our growth targets.
- Assist with the development of our international Paid Search strategy (Search and Shopping) ensuring spend is optimised for ROI.
- Optimise product titles in our shopping feeds.
- Monitor customer journey to improve and streamline marketing efforts.
- Keep track of stock levels and ad creative.
- Work closely with our paid media agencies to drive performance across Google / Facebook.
- Upload creative assets for our agencies to utilise.
- Adopt a test and learn creative approach across all channels to drive performance.
- Support with the launch of new advertising channels such as YouTube, Pinterest and Twitter and On Demand Tv.
- Plan creative briefs for our design team whilst adhering to the brand guidelines.
- Produce essential reports for data-driven decision making.
- Develop a strong understanding of new product ranges and materials and how best to convey these to the customer.
You will also need to be comfortable working across all aspects of our team, as well as working closely with other departments in the business.
Ideally the candidate should possess:
- Educated to degree level (or relevant experience).
- Good numerical and analytical skills.
- Excellent communication and project management skills.
- Highly organised, methodical with excellent attention to detail.
- Ability to work independently and as part of a team, prioritising and managing tasks.
- Enthusiastic and passionate about performance marketing.
Job Type: Full-time
Pay: £23,400.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Paid volunteer time
- Private medical insurance
- Referral programme
- Work from home
Schedule:
Work Location: In person