At Rocksteady Music School, we're passionate about transforming children's lives through music. Every week, thousands of primary school pupils across the UK experience the joy of playing in a band thanks to Rocksteady's in-school music lessons. Now, we're looking for a talented Marketing Manager, with a strong lead gen background, to help us reach even more schools and teachers, inspiring them to bring the power of live music to their classrooms and achieve ambitious growth goals for the business.
Why Join Rocksteady?
Swap the city rush for countryside calm! Our stunning Hampshire office offers apple orchard parking, lakeside meeting spots, and inspiring countryside views—perfect for recharging your creativity during a lunchtime stroll. You'll also work with a team of music-loving, talented colleagues who are just as passionate about what we do as you are.
About the Role
As B2B Marketing Manager, you will work closely with our partnerships team to lead marketing efforts to connect and build relationships with primary schools and teachers across the UK. From digital campaigns and offline marketing to events, PR, and content creation, you'll craft strategies and execute campaigns that highlight the transformative power of a Rocksteady music education. This role is crucial in helping us grow our school partnerships and bring the joy of live music to even more children.
Main responsibilities:
1. Multi-channel campaign development & delivery
- Work closely with the Head of Growth to develop targeted strategies that showcase the benefits of Rocksteady sessions for pupils, schools, and teachers using both audience insights and segmentation to refine our approach.
- Collaborate with internal teams, including creative and sales, to align marketing efforts with school outreach goals
2. Branding & messaging
- Ensure consistent brand messaging across all materials, highlighting Rocksteady's impact on children's musicality, confidence, creativity, and teamwork.
- Craft compelling content for ads, brochures, emails, and social media that resonates with educators and aligns with our audience insights.
3. Events & Community Engagement · Lead on the strategy behind attendance at education conferences and teacher meetups to connect with educators.
- Develop partnerships with education organisations, local authorities/Music Hubs, and teaching networks to extend our reach.
- Represent Rocksteady at events to inspire schools to get involved.
4. Data & Insights · Conduct extensive desk research to understand the needs and challenges of schools and tailor campaigns accordingly.
- Deliver regular, accurate and insightful reporting and campaign analysis to Head of Growth and CMO
5. General Marketing & Growth Initiatives
- Collaborate with the wider team to produce collateral to support schools, teachers and pupils
- Stay updated on trends in education and marketing to identify new opportunities.
About you
We're looking for a skilled marketer who's passionate about education and believes in the power of music to transform lives.
Key Traits:
- Strategic and Creative: You can see the big picture while coming up with fresh ideas to engage educators.
- Team Player: You enjoy working with others across departments and thrive in a team environment.
- Agile and Adaptable: You're comfortable switching gears and tackling new challenges as they arise.
- Mission-Driven: You believe in the importance of music education and want to help schools bring this to their pupils.
Your Experience & Skills:
- Proven experience in B2B marketing, including both digital and offline campaigns.
- Strong copywriting skills with the ability to craft messages that resonate with educators and other key decision-makers.
- Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.
- Confidence in using data to guide decisions and measure success.
- Familiarity with event management and partnership building.
Bonus Skills (Not Essential):
- Experience working in the education sector or marketing to schools.
NB: Even if you don't think you tick all the boxes, if the job interests you and you like what we do, please send over your CV and introduce yourself. We firmly believe a diversity of perspectives
and experiences makes a team stronger — and the stronger our team, the closer we are to bringing the joy of music to thousands more children around the UK.
Additional Information
We are committed to safeguarding and promoting the welfare of all children and expect all our staff to share this commitment.
As this role involves regular work with children and young people, and meets the definition of regulated activity, it is exempt from the Rehabilitation of Offenders Act 1974. Under the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 you must disclose all unprotected unspent and spent cautions and convictions. Further details on what convictions must be declared can be found in the Governments Guidance on the Rehabilitation of Offenders Act 1974 and the Exceptions Order 1975. You can find out more about our policy on recruitment of ex-offenders here.
If you are offered this position, Rocksteady will ask you to complete an enhanced DBS check with a children's barred list check.
It is an offence for an individual who has been barred from working with children to apply for regulated activity. Providing false information is also an offence and could result in the rejection of the applicant, summarily dismissal if selected, and possible referral to the police.
Rocksteady Music School is an equal opportunity employer. We are committed to the fair treatment of staff, potential staff, and of our services, regardless of race, gender, religion, sexual orientation, responsibilities for dependents, age, physical/mental disability, or offending background.
To find out more about Rocksteady, check out our website www.rocksteadymusicschool.com
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