Salary: £33,300 - £41,175
Location: Cambridge, UK
Contract: Full time (35 hours per week)
About Us
We are Cambridge University Press & Assessment, a world-leading publisher, education, and assessment organisation, and a proud part of the University of Cambridge. Our mission is to improve the lives of millions through education. Within this, our Partnership for Education team is dedicated to transforming education systems across the world by working hand-in-hand with governments and organisations.
The Role
As the Digital Marketing Manager, you will develop and deliver the digital marketing strategy for the Partnership for Education, driving customer engagement and improving our online presence. You'll work across various digital channels, including websites, social media, SEO, CRM, email marketing, and more, ensuring a seamless and engaging experience for our audiences.
Key Responsibilities
- Strategy Development: Collaborate with the Marketing Director to define and implement digital strategies that enhance brand awareness and client engagement across digital channels.
- Digital Content Management: Oversee website updates, optimise user flows, and create engaging content tailored to diverse audiences.
- Social Media: Develop and deliver social media content and campaigns, including graphics and videos, using tools such as Canva.
- SEO & Analytics: Lead on-page SEO optimisation and liaise with external agencies to enhance search visibility and website performance.
- CRM & Email Marketing: Design automated customer journeys, ensure GDPR compliance, and craft engaging newsletters.
- Campaign Analysis: Track and report on digital marketing performance, identifying opportunities for improvement and optimising campaigns for better results.
- Collaboration: Build effective relationships with internal teams and external agencies, ensuring smooth execution of digital strategies.
- Customer Experience: Support and champion CX initiatives - implementing them across digital channels, driving best practices for a seamless journey, and collaborating on assets that enhance customer interactions.
About you
You will be a flexible, proactive, and innovative marketing professional who puts the customer at the heart of all you do. You're adept at balancing the big picture with the day-to-day, ensuring that strategic goals align with effective campaign execution. With a proven track record of driving digital engagement and delivering results, you excel in both strategy and hands-on execution.
You have excellent copywriting and intercultural communication skills, enabling you to craft messages that resonate across diverse audiences. Your ability to manage multiple projects simultaneously, all while maintaining attention to deadlines, ensures that you consistently deliver high-quality work in a dynamic environment.
Rewards and benefits
We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including:
- 28 days annual leave plus bank holidays
- Private medical and Permanent Health Insurance
- Discretionary annual bonus
- Group personal pension scheme
- Life assurance up to 4 x annual salary
- Green travel schemes
We are a hybrid working organisation, and we offer a range of flexible working options from day one. We expect most hybrid-working colleagues to spend 40-60% of their time at their dedicated office or location. We will also consider other work arrangements if you wish to work more flexibly or require adjustments due to a disability.
Ready to pursue your potential? Apply now.
We review applications on an ongoing basis, with a closing date for all applications being [10 Nov 2024] although we may close it earlier if suitable candidates are identified. Interviews are scheduled to take place on [w/c 18 Nov 2024].
Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.
Cambridge University Press & Assessment is an approved UK employer for the sponsorship of eligible roles and applicants under the Skilled Worker visa route. Please refer to the gov.uk website for guidance to understand your own eligibility based on the role you are applying for.
Why join us
Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.
Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background.
We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.
