Role: Senior Manager- Influencer + PR
Brand: Youth to the People
Location: El Segundo, CA
About Youth To The People
Our YTTP group consists of high-performers and hard-workers with humble attitudes. We are a lively group that value team bonding, enthusiasm, and free thinking. We are open-minded and constantly collaborating. Our brand culture is tight-knit, fast-moving, and fun. We are a community.
About The Role
Youth To The People is seeking a passionate and experienced Senior Manager of Influencer + PR to lead the strategic development and execution of impactful influencer and PR campaigns. This role will be instrumental in amplifying brand awareness, driving consumer engagement, and building a strong brand reputation within the beauty and lifestyle space.
Key Responsibilities
- Strategy & Planning: Develop and implement a comprehensive influencer and PR strategy aligned with overall brand objectives, marketing calendar, and key product launches.
- Agency Management: Oversee relationships with external PR and influencer agencies, providing clear direction, managing budgets, and ensuring seamless campaign execution.
- Influencer Partnerships: Identify, engage, and manage relationships with a diverse range of influencers across various platforms (Instagram, TikTok, YouTube, etc.) who embody the Youth To The People brand ethos and resonate with target audiences.
- Campaign Execution: Lead the development and execution of creative and engaging influencer campaigns for key launches and evergreen core support.
- Community Management: oversee + guide strategic management of YTTP’s online community. Owned, earned, and paid.
- PR & Media Relations: Manage all aspects of PR, including developing press materials, securing impactful placements, and cultivating strong relationships with key editors, writers, and publications.
- Measurement & Reporting: Track and analyze key performance indicators (KPIs) for all influencer and PR activities, providing regular reports on campaign effectiveness, media impact, and return on investment (ROI).
- Budget Management: Manage the influencer and PR budget effectively, ensuring cost-efficient campaign execution and optimal resource allocation.
- Trendspotting: Stay ahead of the curve by identifying emerging trends in the beauty, wellness, and influencer marketing landscape, constantly innovating and adapting strategies for maximum impact.
- Team Management: oversee and guide the development of 1-2 direct reports.
Qualifications
- 5+ years of experience in influencer marketing, public relations, or a related field, preferably within the beauty or lifestyle industry.
- Experience managing direct reports
- Proven track record of developing and executing successful influencer and PR campaigns that deliver measurable results.
- Strong relationships with key media contacts and influencers.
- Exceptional communication and interpersonal skills, with the ability to build rapport and collaborate effectively with internal and external stakeholders.
- Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
- A genuine passion for the beauty and wellness space, with a deep understanding of the influencer landscape and current social media trends.
- Alignment with Youth To The People's brand values of inclusivity, sustainability, and community.
Salary Range: $110k-$140k base + bonus
