Reach Agency is an award-winning creative agency that serves large Fortune 500 clients including Nestle USA, Clorox, Google, Microsoft, and Anheuser-Busch. An AdAge Small Agency of the Year, Inc 5000 Fastest Growing Company, and Shorty Awards Small Agency of the Year, Reach is helping brands engage with a social generation. From strategy, creative, and production, to creator marketing and channel management, we do it all. Our team consists of social-first creators, publishers, and media innovators who operate in teams to develop big ideas on behalf of our brand partners. Here at Reach Agency, we believe brands need to be more than just social: they need to be influential.
WHAT WE OFFER
- Remote work so you can work where you do your best work
- Unlimited Flexible Time Off (FTO), 13 paid holidays, and summer Fridays
- Health, dental, and vision benefits inclusive of HMO and PPO plans
- 401k enrollment after three months of hire
- Wifi & cell phone reimbursement
- Leadership development programs
- Competitive paid leave offered to parents
OVERVIEW:
Reach Agency’s Influencer Creative Production team is a division of our Creative team responsible for the execution of best-in-class influencer content in collaboration with influencer and creator partners across clients and campaigns. If an influencer posts it, we have a hand in it! This team’s charter is to champion creative excellence, strategic accuracy, and flawless execution of each and every influencer partnership we manage for our clients.
Working cross-functionally with account managers, strategists, creative directors, and talent managers, the Associate Creative Producer, Influencer leads the development and presentation of influencer briefs, co-develops influencer creative concepts, and reviews / refines all influencer content, ensuring that it meets brand goals and upholds our best in class standards.
The right candidate is a resourceful and versatile creative problem solver, effective communicator, and is comfortable with fast paced schedules. They should also have a passion for influencer marketing, experience producing video for social media, a keen understanding of social formats and channels, and a passion for social trends and culture.
RESPONSIBILITIES:
- Synthesize influencer strategy and creative direction into clear, actionable, and inspiring influencer briefs.
- Work in constant collaboration with strategy and creative teams to ensure all campaign elements are executed seamlessly, on time and within budget
- Develop and present briefs to influencer talent in a clear and compelling manner, answering questions and collaborating with talent along the way.
- Partner with influencer talent to co-develop, fine-tune, finalize and execute content concepts that align with brand strategy and creative direction.
- Review a variety of influencer developed social assets and give input on storytelling, edit, layout, visuals, and voice over to ensure content achieves brand goals.
- Present influencer concepts and content internally, effectively communicating recommended feedback and defending creative direction when necessary.
- Champion the creative voice of the influencer, inspiring a level of creative freedom that will allow creators and influencers to do what they do best.
- Effectively communicate and collaborate with influencer talent, giving clear direction, feedback and builds when appropriate.
- Manage and see through all deliverables of a campaign across all influencer talent from start to finish
- Ensure high-quality creative output at every stage of development from brief to concept to execution and be accountable for the end deliverable(s)
- Ensure that deliverables and timelines are met as outlined by Account and Creative leads
THE IDEAL CANDIDATE WILL HAVE:
- Minimum of 3-4 years in social media + influencer marketing, ideally working directly with influencers/influencer content
- A keen attention to detail
- A creative eye and vision for bringing social content to life
- Expert knowledge in social media (especially Instagram and TikTok)
- Experience developing creative briefs for influencer talent
- Experience creating and editing content
- An eye on the constantly changing social trends and content styles
- Creativity to evolve and build on creators' ideas
- Familiarity with a variety of influencers, creators and content formats
- Confidence in writing and communication skills
- Multitasking + strong organizational skills
- Ability to work in a fast-paced environment and manage multiple projects at a time
- Positive, go-getter attitude with a passion for creative and creator-based advertising
- Bonus:
- Presentation design experience
- A basic understanding of Google Suite including Slides
- Basic Adobe Photoshop skills OR Canva skills
- Basic video editing skills in Adobe Premiere and/or TikTok app, CapCut, or Canva
Reach Agency is an equal-opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
Apply for this position
