We’re looking for an experienced applicant to join our website redevelopment project and spearhead the creation and execution of our digital content strategy.
As a Community and Mental Health Trust, our key audiences have a wide range of physical and mental health requirements. This diversity provides you with a unique opportunity to design and deliver content that prioritises inclusivity and accessibility. Our goal is to create a web presence that provides clarity for all and promotes access to healthcare for vulnerable communities in Berkshire and the surrounding counties.
Alongside exceptional planning and execution skills, you’ll be expected to demonstrate an ability to comprehend and effectively communicate complex information, oversee the quality control of content produced by the project team, and maintain consistency across our digital platforms.
You’ll also play a key role in shaping the information architecture of the website and will need a comprehensive understanding of website structure, labelling, navigation and search requirements.
The successful applicant will need a recognised qualification in marketing, communications or a related field, or extensive experience of working in a content strategy role and will have high standards of written and spoken English.
This post allows you to predominantly work from home but will require you to travel into our main Berkshire sites when needed.
Reporting to our Head of Digital Marketing & Communications, and w orking in collaboration with our Digital Communications Officers, Content Strategy Manager and external suppliers, you will:
Liaise with internal and external stakeholders to identify content needs and requirements, develop content strategies, and define objectives
Produce and deliver content plans for digital platforms , taking the lead on planning, delivery and evaluation
Commission and/or create effective content and multi-media , including graphics, photography and video/animations, and distribute them via the website Content Management System
Coordinate and support p roject team members and provide guidance for other teams on how to plan and deliver effective content
Monitor content performance and produce monthly reports summarising activity and making recommendations for improvements
Issue regular project updates and communications to engage different stakeholders in the project
Berkshire Healthcare NHS Foundation Trust is a specialist mental health and community health services trust. Rated ‘outstanding’ by the CQC, we’re committed to providing the best possible care to people across Berkshire.
We value diversity and are proud to be a Stonewall Top 100 Employer. We work hard to create an inclusive environment where you’ll be supported by friendly and professional colleagues to flourish.
Our values at Berkshire Healthcare:
Caring for and about you is our top priority
Committed to providing good quality, safe services
Working Together with you to develop innovative solutions
We welcome people who share these values to come and work for us.
Benefits of working for us include:
Flexible working options to support work-life balance
27 days’ annual leave rising with service + opportunity to buy and sell
Generous NHS pension scheme
Excellent learning and career development opportunities
‘Cycle to Work’ and car leasing scheme including electric vehicles
Access to a range of wellbeing tools and services
Discounts at hundreds of popular retailers and restaurants
Staff networks for race, diversity, disabilities, the environment and armed forces community to support equality
Generous maternity, paternity, adoption and special leave
Free parking across Trust sites
If you share our values and would like to come and work for us, please submit your application as soon as possible as we'll occasionally close roles early that have a high number of applications.
The “must haves” for this role:
Extensive experience in a content strategy role, preferably managing digital channels
Experience of devising, implementing, managing, and evaluating successful content strategies involving a broad range of stakeholders
Experience of dealing with diverse teams and an ability to build trust and influence senior stakeholders
An excellent understanding of how to make best use of digital tools and platforms to support content strategy development and delivery
For further information about the role, please see attached job description and person specification. We strongly encourage you to review how you meet the criteria in the person specification and write about this point-by-point in your supporting statement for the best chance of being shortlisted. For further application tips – see the help with your application document attached once you click apply.
If you’re someone who shares our passion for excellence and care, you belong at Berkshire Healthcare!
We welcome a conversation about flexibility and any other questions you may have. Please don’t hesitate to call: Sabrina Meusel on 07928046864 or email: Sabrina.meusel@berkshire.nhs.uk who’ll be delighted to help.
We are committed to equal opportunities and welcome applications from all sections of the community, regardless of any protected characteristics. Reasonable adjustments will be made for disabled applicants where required.
